Reali Key Benefits Summarized:

• A dedicated, local Reali Agent is there to help at each step of the process
• Use Reali’s funds to place a contingency-free cash offer on your next home
• Integrated services like Reali Loans and Reali Escrow streamline the process from start-to-finish
• 3X Increase in Offer Acceptance Rate – Cash offers can increase your odds of winning your dream home by 3X. No small thing in California.
• 3% Average Savings with an All-Cash Offer – Sellers are more likely to accept cash offers – even over higher, mortgage-backed ones. That’s $15K in savings on a $500K home.
• 14 Fewer Days Lingering on the Market – Once you’ve moved, we’ll sell your home faster — on average two weeks compared to traditional agents — and for more!

Reali is an innovative California-based real estate technology company that’s improving the home buying process by enabling homeowners to buy and move into a new home without having to sell their current home first. How does it work? Easy, you use Reali’s funds to place a contingency-free cash offer on your next home. This means you can move into your new home faster, and let Reali do all the work of preparing, listing, and selling your prior home. This process not only saves you from the hassles of trying to sell a home and move multiple times (...unless you actually want to spend a few months in close quarters with your in-laws while you close on a new home), but you’ll likely also save money by paying less for your new home and making more on the sell of your other home.

 

In fact, an all cash-offer could save you an average of 3%. That’s $15K in savings on a $500K home. Plus, sellers are more likely to accept cash offers – even over higher, mortgage-backed ones. This means your prior home sells an average of two weeks faster compared to traditional agents — and for more! Even better, by working with Reali you can increase the odds of winning your dream home by 3X. No small thing in California. With a dedicated Real Agent helping you at each step of this exciting home buying/selling journey, you can have peace of mind knowing your assets are in good hands.

Reali is looking for an inspiring live action video that introduce homeowners to this convenient process by highlighting its benefits over the traditional home buying process (that is, where you sell your home first, and buy after). They are looking for something inspiring that shows the positive impact Reali Buy Before You Sell has on your life as a homeowner. They would like to see happy people enjoying the benefits of this process, while also educating their target audience about what the process is like.

You’ll want to identify the brand in the first scene of the video, hit customer pain points quickly, and then clearly communicate the relevant benefits in a meaningful way, and potentially reinforce that with some stats or testimonial-style statements. Note that Reali only does business in Los Angeles, San Diego, the San Francisco Bay, and Sacramento, so all footage both exterior and interior should reflect this geographic area.

Please direct all project-related questions to the Project Forum.

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• One alternate :30 version (16x9) Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during the revisions process.
• One :15 version (16x9)
• One alternate :15 version (16x9)

 

TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE:  California homeowners in their 40s, probably six figure ($100,000+) earners.

 

TONE: Inspiring, educational, attainable, friendly. 

 

EXECUTIONAL MANDATORIES: 

• You must include a clear, actionable call to action, like “Get Started,” which is the standard, but they're open to other options.
• You MUST include standard a disclaimer at end: © Reali, Inc. All Rights Reserved. CA DRE 01989218.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.