We’ve received great Ram stories from the Ram Owners’ Stories Project and now we’re looking for you to bring the stories of SIX (6) Ram truck owners to life and show how their Ram trucks enable them to live the lives they want to live.

Please pitch on the following stories:

James “Doc” Beard (New York, NY)

James’s 2015 Ram is his “ticket to ride,” his prize. And he’s earned it. Because he was a steel worker in Michigan? A Naval Commando with 7 combat deployments? A paramedic? A railroad engineer? A chemistry teacher? No. It’s because he started as a golf caddy, but knew he’d rather LEAD NOT FOLLOW. We see Doc in his world, friendly & helpful. Today he’ll pull out his chain saw and help a stranger with a downed tree.

Anthony Schwickrath (Hellertown, PA)

Anthony is the owner of A Furry Tail Come True, a doggy daycare! His Ram truck has seen hundreds of trips to the pet store picking up supplies for over 100 pups! He regularly stops by the animal shelter to pick up homeless dogs to foster until they find new forever homes! The dogs ride in style on their way to his cage-free doggy daycare facility! He purchased his Ram in 2013 for the sole purpose of expanding to more locations, and it remains a crucial tool in helping all his furry friends!

Ryan Moody (Anchorage, AK)

Ryan Moody lives in Anchorage and loves to explore the wilds of Alaska with the guys - his dad and son. They jump in his 2016 Laramie Crew Cab EcoDiesel, fill it to the brim with fishing equipment and drive to a lake where they hop in the family’s biplane. They fly over lakes and mountains to prime, “locals only” fishing spots surrounded by bears and Mother Nature. They get to bond while catching fresh fish for their family and friends. Ryan says his Ram makes adventures with his family possible.

Buzz Tyson (Oxford, PA)

As the executive director for the Lighthouse Youth Center, Buzz Tyson is resourceful, reliable, and works hard to meet the needs of his community; his Ram does the same. A visible trademark in the neighborhood, Buzz’s truck allows him to operate a chicken barbecue business that funds the Lighthouse, annually feeds nearly 400 individuals who attend the youth center, and offers an opportunity to meet and greet potential donors. His heart is to serve; his Ram allows him to do it.

Cliff Jones (Forsyth, GA)

My current Ram is a 2015 Ram Sport. Before that a 2012 Sport, a 98 Quad Cab V8 with 250k miles when I sold it. I still miss that truck. Kinda like an old pair of shoes, it’s hard to throw them away, when they wear so good! My uncles probably influenced me on buying Ram trucks! They all drive Rams, 1/2 tons - 3/4 tons. From 1967 (with over 300k miles on it) to ’09+ 3/4 tons. I’m not sure why Ram trucks, I’m sure it had a lot to do with my faith in God, and my family’s history with Ram trucks!

Mark Peterson (Stanchfield, MN)

“Ram has a lot more power and is more reliable. In the back country, pulling heavy loads like horses and my kids, I need all the power and reliability I can get.” That’s Mark on why he chose Ram over all the rest. We’ll follow Mark & his amazing horse Dusty as they track bear, moose and coyote for wildlife films in rural Minnesota. And we’ll join them as they stop by a Ronald McDonald house to entertain sick kids, where Dusty (the horse) signs autographs, gives presents and even answers questions!

What you need to know: 

• You must be 18 years of age or older to participate.
• YOU ARE NOT REQUIRED TO OFFER ANY COMPENSATION TO THE SUBJECT.
• Pitch winners will be connected to the Ram owners and should plan for a late June/ early July production.
• If you win in the pitch phase, you will be required to make your own travel arrangements to film the Ram owner.
• This project involves a Social Pack: 1 Behind-the-Scenes Video up to 60 seconds, 5 still images

The goal of this project is to create an inspiring, aspirational, authentic and relatable up to 90-second video based on one of the winning stories from the Ram Owners’ Stories Project.

We want consumers to see Ram trucks as a lifestyle brand that is a reflection of their passions and interests, and in turn, drive top of mind awareness, consideration, and interest in the brand. The takeaway should be appreciation for the vehicle and its capabilities.

RAM TRUCKS CORE BELIEF

“Guts is what brings us great things”

• Go beyond what’s expected in order to accomplish what you believe is right

 

RAM TRUCKS VALUES

• Lead, don’t follow
• Honor the nobility of work
• Dare to be great
• Live with integrity

 

RAM TRUCKS ATTITUDE

Brave, Noble and Confident

Check out the links below for inspiration:

• http://www.ramtrucks.com/en/
• https://www.ramtrucks.com/en/ramnation/?disable_ssl_redirect=true
• https://www.youtube.com/user/ram

--Key Marketing Messages: 

• Guts, Glory, Ram
  • Ram trucks is future-focused and rejects the limitations—unwavering commitment to build the best trucks and commercial vans in the industry
  • Focus on nurturing a personal relationship and bring innovations that make the biggest difference to Ram truck owners
  • Confident voice that delivers groundbreaking capability, efficiency and technology born from our values

 

--Target Audience: The target audience is current and potential Ram truck consumers.

 

--Executional Mandatories:

STAY AWAY FROM:

• Drinking and driving
• Texting while driving
• Competitive brands
• Showing license plates
• Obnoxious, over-the-top truck situations, stereotypes
• Do not refer to Ram trucks as Dodge Ram or Dodge.

 

--Tone: Authentic, relatable, inspiring, emotional

 

--Exposure: Your video will be used on Ram truck’s social, digital, and industrial channels.

This project will be worth a total of $90,000 and consists of TWO (2) phases: a pitch phase and a video phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your pitch (What is a Pitch Phase?) convincing the sponsor why you should be selected to execute a video based on one of the winning stories from the Ram Owners’ Stories Project using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Script (Optional): This should include dialogue from the video you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

 

The SIX (6) most compelling pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the video. Additionally, upon submitting a video that satisfies the criteria laid out in your winning pitch, the pitch winners will also be GUARANTEED a winning place in the subsequent video phase. So, if your pitch is selected and you execute your pitch effectively in your video submission, you will win an additional $7,000, at a minimum, and have a chance to compete for $20,000 first place video. For an example of an effective pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All pitches will remain private until after the winner of the video phase is announced and the project is complete.    

 

PHASE 2: VIDEO – Once the pre-production phase is complete, the pitch winners will each create an up to 90-second video based upon his/her winning pitch.

The Judges will score the SIX (6) winning videos submitted by pitch winners to determine the standings for the video phase. Remember, the SIX (6) pitch winners will receive prizes.

--Video Phase Payout: Winners of the video phase will earn the following prizes: 1^st place $20,000, 2^nd place $12,000, 3^rd – 6^th place $7,000

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your video paperwork.

--Referral: Any Tongal member who refers one of the winning video creators in this project using the Tongal “Invite Friends” functionality will receive a referral fee equal up to $500 per place. Check out more about our Referral Program in FAQ.

1. The video MUST not exceed 90-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of sponsor.

6. Submissions must not portray sponsor in a negative way, the determination of which will solely reside with sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per phase.

10. You must be at least eighteen (18) years or older to enter.

11. In the event that fewer than 50 pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, pitches will also be evaluated on that member’s ability to execute the final video based on their prior work and experience as a filmmaker.

13. The sponsor will be entitled to reasonable revisions on the finished videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning videos, as well as a photograph/headshot  OR copy of a photo ID for all on-camera talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.