** Project Update: The Sponsor has extended the Story Phase to May 26 **

Ram Truck owners are kind folks, with big hearts, looking to do some good in the world. They are ‘doers’ and ‘helpers’ in their workplace, home, and community. They are individuals who work hard and demand reliability and toughness from their vehicles. Whether it’s helping a neighbor move or helping a community with a blood drive or enjoying a day off, Ram trucks enable owners to live the lives they want to live.

 

Working with Tongal, Ram Trucks wants to know YOUR authentic and inspirational ownership story and bring it to life! Tell us how the capabilities of your vehicle have allowed you to do what you want to do and what being a Ram Truck owner means to you!

 

What you need to know: 

• You must be 18 years of age or older to participate.
• Your story must be based in the U.S.
• You must submit a TRUE story.
• IF YOU ARE SUBMITTING A STORY ON YOUR OWN BEHALF, YOUR PAYMENT IS CONTINGENT UPON YOUR PARTICIPATION AND COOPERATION WITH THE WINNING FILMMAKER SELECTED TO BRING YOUR STORY TO LIFE. YOU WILL RECEIVE $1500 UPON COMPLETION OF THE VIDEO AND YOUR COMPLETION OF THE WINNER’S AFFIDAVIT, IP ASSIGNMENT, AND IF YOU ARE APPEARING ON SCREEN, THE TALENT RELEASE.
• IF YOU ARE SUBMITTING A STORY ON BEHALF OF SOMEONE ELSE, YOUR PAYMENT IS CONTINGENT UPON HIS/HER PARTICIPATION. YOU WILL RECEIVE $500 AND THE SUBJECT WILL RECEIVE $1000 UPON COMPLETION OF THE VIDEO AND THE SUBJECT’S COMPLETION OF THE WINNER’S AFFIDAVIT, IP ASSIGNMENT, AND IF THE SUBJECT IS APPEARING ON SCREEN, THE TALENT RELEASE.
• If you are submitting your own Story, please use this Story Cooperation Agreement (Story Owner’s Submission).
• If you are submitting on behalf of someone else, please use this Story Cooperation Agreement (Submission On Another’s Behalf).
• THE FILMMAKER IS NOT REQUIRED TO OFFER ANY COMPENSATION TO THE SUBJECT.
• You MUST currently own/ lease a Ram Truck and keep ownership until December 1, 2016.
• You will need to submit an image of yourself and your Ram Truck during the Story Phase.
• Payment will be held until the Video Phase (May - July 2016) has completed and the filmmakers confirm your participation.

  

 

 

 

 

The goal of this project is to source SIX (6) inspiring, aspirational and relatable authentic Ram Truck Owners' Stories. We want consumers to see Ram Trucks as a lifestyle brand that is a reflection of their passions and interests, and in turn, drive top of mind awareness, consideration, and interest in the brand. The takeaway should be appreciation for the vehicle and its capabilities.

 

RAM TRUCKS CORE BELIEF

“Guts is what brings us great things”

• Go beyond what’s expected in order to accomplish what you believe is right

 

RAM TRUCKS VALUES

• Lead, don’t follow
• Honor the Nobility of Work
• Dare to be Great
• Live with Integrity

 

RAM TRUCKS ATTITUDE

Brave, Noble and Confident

 

Check out the links below for inspiration:

• http://www.ramtrucks.com/en/
• https://www.ramtrucks.com/en/ramnation/?disable_ssl_redirect=true
• https://www.youtube.com/user/ram 

 

--Key Marketing Messages:

• Guts, Glory, Ram
  • Ram Trucks is future-focused and rejects the limitations—unwavering commitment to build the best trucks and commercial vans in the industry
  • Focus on nurturing a personal relationship and bring innovations that make the biggest difference to Ram Truck owners
  • Confident voice that delivers groundbreaking capability, efficiency and technology born from our values

 

--Target Audience:

The target audience is current and potential Ram Truck consumers.

 

--Executional Mandatories:

 

STAY AWAY FROM:

• Drinking and driving
• Texting while driving
• Competitive brands
• Showing license plates
• Obnoxious, over-the-top truck situations, stereotypes

 

--Tone: Authentic, relatable, inspiring, emotional

 

--Exposure: Your Story will be used on Ram Truck’s social, digital, and industrial channels.

 

 

 

 

This project will be worth a total of $9,000 and consists of a Story Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: STORY - Tell us your Ram Trucks Owners’ Story in 500 characters or less. You will also need to submit an image of yourself and your Ram Truck. The SIX (6) winning Story creators will receive $1,500 each. 

• IF YOU ARE SUBMITTING A STORY ON YOUR OWN BEHALF, YOUR PAYMENT IS CONTINGENT UPON YOUR PARTICIPATION AND COOPERATION WITH THE WINNING FILMMAKER SELECTED TO BRING YOUR STORY TO LIFE. YOU WILL RECEIVE $1500 UPON COMPLETION OF THE VIDEO AND YOUR COMPLETION OF THE WINNER’S AFFIDAVIT, IP ASSIGNMENT, AND IF YOU ARE APPEARING ON SCREEN, THE TALENT RELEASE.
• IF YOU ARE SUBMITTING A STORY ON BEHALF OF SOMEONE ELSE, YOUR PAYMENT IS CONTINGENT UPON HIS/HER PARTICIPATION. YOU WILL RECEIVE $500 AND THE SUBJECT WILL RECEIVE $1000 UPON COMPLETION OF THE VIDEO AND THE SUBJECT’S COMPLETION OF THE WINNER’S AFFIDAVIT, IP ASSIGNMENT, AND IF THE SUBJECT IS APPEARING ON SCREEN, THE TALENT RELEASE.
• If you are submitting your own Story, please use this Story Cooperation Agreement (Story Owner’s Submission).
• If you are submitting on behalf of someone else, please use this Story Cooperation Agreement (Submission On Another’s Behalf).

• THE FILMMAKER IS NOT REQUIRED TO OFFER ANY COMPENSATION TO THE SUBJECT.

  
  

  
  

 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

2. BY SUBMITTING A STORY ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

3. Submissions cannot contain any profanity, offensive language, or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

6. Stories must be in the English language or subtitled.

 

7. Limit 5 submissions per member, per Phase.

 

8. You must be at least eighteen (18) years or older to enter.

9. In the event that fewer than 50 Stories are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

 

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.