Do’s/Talking Points:

• Harvest Hosts has a network of 9,500+ host locations where RVers can park with no camping fees.
• At least 25% of the content should be showing the host location, experiences, etc. so that viewers get a sense of what it is like to stay at a Harvest Hosts location.
• Park at amazing locations like farms, wineries, breweries, museums, and more.
• While Harvest Hosts started off as an overnight, boondocking opportunity for RVers, there are many hosts that now offer extra nights and electric hookups.
• You can see all host locations on their website before purchasing a membership.
• There are some great route planning features on the map and every member gets access to 1200+ campground discounts.
• Enjoy a 20% discount using our special code.

Dont’s:

• Don't refer to Harvest Hosts as a campground, we call them host locations to make a clear distinction
• Harvest Hosts is not just an overnight, boondocking solution anymore. So please refrain from using those terms.
• Don't Speak negatively of a host location, they are local businesses and we don’t want to disparage them publicly. If you have a negative experience with a host, please reach out to us ASAP so we can help resolve the issue.
• Don't include images or videos of children without permission.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• What exactly is Harvest Hosts?
• Einstein says Harvest Hosts is brilliant! - Note here: we are not looking for any sort of AI-driven executions.

*Although anyone may submit, Harvest Hosts is only available in the US & Canada, and you must be able to film at one of their 9,500 locations.*

Camping can be an excellent opportunity to reconnect with nature and one's self. It can also be challenging if you show up to a less-than-forgiving campsite unprepared. That's where Harvest Hosts come in, because they're a network of farms, wineries, breweries, distilleries, golf courses, and other businesses that invite RVers to stay overnight at their location, ensuring that they will always have a safe, convenient, and unique place to stay at a moment's notice. Now, Harvest Hosts wants to spread the word about all of their membership's amazing benefits. 

The goal of this project is to create an eye-catching, informative social video that showcases the benefits and touches on the simple process of using Harvest Hosts, in turn inspiring RVers and campers alike to purchase Harvest Hosts' annual plan for their next camping adventure. Importantly, this video will need to feature an RV and be shot on-location at one of Harvest Hosts' 6,000 small business host locations, so it's likely a good idea to do some research on their website for film-able locations near you and work that location into your concept. You'll want to consider a location that offers the highest potential for interesting, gorgeous visuals, because though this video needs to be informative first and foremost, the word is still getting out about Harvest Hosts to the camping community, so therefore will need a strong visual hook. It is important that the property you select for your pitch is a Small Business property and NOT a Boondocking Property.

For casting, the key element for Harvest Host is to cast someone that either is or appears to be an RV expert that’s been doing it for years. If you're able to find someone authentic, great! If you need to cast talent, confidence will be key. Harvest Hosts' most successful video to date starts with a couple saying “After 6 years of RV travel I wish I knew about this sooner," so experience goes a long way in this community of campers.

Along with key messaging do's and don'ts you'll also see solid tonal references in the Background for how this could feel, but you'll also want to be sure the video adheres to the best practices of YouTube's ABCDs of creating effective video ads. Since this brand speaks to a service more than a product, you'll want to find creative ways to incorporate the branding early and often.

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 YouTube hero video (9x16) 
• One :30 alternate version (9x16). This version will only entail using an alternate final call to action and/or end card.

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• YouTube

TARGET AUDIENCE: RV campers, adventurous people interested in exploring new camp sites.

TONE/FEEL: Informative, adventurous.

EXECUTIONAL MANDATORIES: 

• Your end card must include a CTA, which will be provided to the greenlit filmmaker.
• Your are required to film at one of Harvest Hosts' 9,500 locations showcasing the experience, and you MUST include an RV in the video.
• While professional cameras are appreciated, it's perfectly acceptable to film using one of the latest smartphones, as long it aligns with your creative approach and doesn't create any challenges for post-production.
• One version (or both) of the videos must feature the CTA "SAVE 20%". The greenlit filmmaker will collaborate with the client to nail down the specifics.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.