Mueller Sports Medicine has been the leader in innovation within the sports medicine industry for over 60 years. Their expertise in sports medicine delivers products that aid in comfort and support. Along with serving professional and institutional sports athletes, Mueller serves the general public with a host of offerings from stabilizing devices, wraps, braces, and exercise equipment.

Key Messaging Points and Differentiators to include:

• Functional Benefits of the REVIVE device: 
  • Reduce pain
  • Enhance circulation
  • Reduce soreness
  • Reduce fatigue
  • Recover from fatigue faster
• Key Differentiators of the REVIVE device:
  • Lightweight
  • Longer lasting battery
  • More settings than competitors
  • Overlapping chambers to promote better body coverage
  • More sizes
  • Power saving

REFERENCES FOR INSPIRATION OR TONE: 

• Quench Gum "Find your New Peak"
• Mueller "The Comfort Zone"
• Mueller article detailing the launch of REVIVE.

This product will only ship to the United States, so while you can be based in Canada or another country, you must be able to receive the product at a US address.

Self-care is important. The break-neck speed at which we currently live our lives is making it even more vital just to keep up with our daily routines. From grocery shopping to playing with your kids to recovering from a full day spent working in a computer chair, we all need some TLC, but who has the time? Well, the folks over at Mueller Sports Medicine have thought about this and have added the new REVIVE device to their Recovery Care line to bring their consumers self-care anytime, anywhere!

Mueller now needs a talented filmmaker to craft a video to help spread the word by showing how everyday people, not just athletes, benefit from using a personal compression device. The REVIVE, similar to Mueller's main competitor's devices at Normatec and Therabody, helps reduce pain, enhance circulation, and recover from fatigue. The goal is to show the action of using REVIVE to get back to your everyday life and activity. The key differences that the REVIVE brings to the table is that it is extremely lightweight, rechargeable (no more being tethered to an electrical outlet!), and highly portable. While the REVIVE easily covers areas like the legs and ankles, thanks to the unique placement of the connection points, its overlapping chambers, and more size options the REVIVE is one of the most versatile compression devices on the market. The host of other notable features, along with key messaging points, can be found in the Background section below.

Mueller wants to highlight what happens after someone uses the device as opposed to solely focusing on the lead-up to needing the device or set-up. They're looking to capture that "Ahhhhh" moment when relief sets and allows the user to continue on with their day. This could be using the REVIVE to prep to go on a family hike, warming up with it before taking a yoga class, or the relief felt after using the REVIVE to recuperate from a day of sitting at a desk. Similar to this QUENCH gum ad, Mueller wants to show quick vignettes of average people being empowered to tackle the every day tasks that are in front of them after using the REVIVE. However, unlike the QUENCH gum ad, we're NOT looking to feature athletes. 

We want to target the average Joe and Jane. It's important that we capture a diversity of body types, physical fitness levels, and ethnicities in this video. These are real people, unrelated to their interest in physical fitness or sports, being able to go through their day pain-free thanks to the help of using the REVIVE.  

Given the nature of showing the REVIVE's flexibility of usage, Mueller wants to see the product in multiple locations to accompany the different users who'll be featured. How you execute showing off the diversity of uses, and users, that this product is geared toward is up to you. The client wants to utilize clever motion graphics and are open to creative ideas to help further bring this video to life outside of the typical on-screen text listing product features. Additionally, you should also anticipate using VO talent to communicate the messaging in the script. If you have an idea to create this video without VO, then the client is open to seeing your creative suggestions. Make sure to check out the Executional Mandatories below for the requirements.  

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 videos and 20 still image assets.

• One :30 Hero digital video (16x9, 1x1)
• Two :15 cutdown videos (16x9, 1x1)
• 20 High-Res Still Images pulled from the video footage

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Product listing page on Mueller's site
• YouTube
• Instagram
• Facebook
• TikTok

 

TARGET AUDIENCE:

• The average consumer - 
  • those wishing to get/remain active with support
  • those looking for an affordable and easy solution to relieve soreness and everyday aches & pains
• Office workers, travelers, teachers, parents, etc.
• Chronic pain-sufferers
• Athletes (while we don't wish to feature athletes specifically, they are still part of the audience that might see/respond to this video)

 

TONE: Upbeat, inspirational, motivating, and educational.

 

EXECUTIONAL MANDATORIES: 

• Video must adhere to the Mueller Sports Medicine brand guidelines.
  • Brand Assets 
• Product will only ship within the United States, so you must be able to receive the product within the US to submit.
• Avoid using the term “massage” in your video.
• Do NOT put "FDA approved" on any materials.
• Highlighting some of the key messaging points and unique features of the REVIVE device will be required. These can be found below in the Background section.
• No casting of personal trainers or extremely fit individuals. Mueller is looking for more diverse casting options representing everyday people and body types. The brand encourages diversity of ethnicity, age, and body types. You MUST have a minimum of 1 male and 1 female talent featured in the video.
• The still images can be captured from the video footage, and you will not need to light or dress your set differently than your main video creative for these images. Mueller does want to make sure you get enough video footage in order to pull a variety of stills to give variety.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.