Orgain's content pillars are:

• Clean nutrition: Dedication to clean nutrition with high quality, superior ingredients.
• Taste the Difference: Content that creates visceral flavor experience.
• Orgain’s Passion: Sharing Orgain’s energy and enthusiasm for clean nutrition and the role it has for helping transform lives.
• Real, clean living: Showcasing real ways that people have made clean nutrition part of their lives.

Orgain's Brand Identity (look and feel):

• Vibrant. Sharp. Relevant. Credible.
• Orgain's imagery has purpose and energy. They use language and imagery that is grounded, timely, and relatable-always drawing inspiration from real-life experiences. 

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Check out Orgain's most recent campaign video.

The goal of this project is to produce a suite of fun, engaging, and informative videos featuring Orgain's founder answering questions that have been pulled from Orgain's social media followers. Your videos are the first in a planned series featuring different Orgain ambassadors and there is the potential that you will be able to create additional videos for that series in the future. To that end, you should set the stage with a repeatable episodic format to ensure that future content with other ambassadors will have a consistent look and feel.

Ambassadors will provide insight into consumer questions around Orgain products and unique health and wellness questions while highlighting Orgain products and a balanced health and wellness lifestyle. We're looking for thumb-stopping and actionable content that answers those questions in a fun and engaging way, in line with the brand personality.

The first ambassador we're looking to feature is Andrew Abraham ( yes, THAT Andrew) as in the founder of Orgain aka the OG Orgain ambassador. He is based in Irvine, California, and will be available for a half-day shoot in early December. The filming window is tentatively between 11/30 and 12/7.  You'll have access to the Orgain offices for the film location.

In your pitch let us know how you plan to make engaging, social-first content as well as your unique approaches to the IG In-Feed videos and IG Stories. Please make sure you have repeatable/episodic formats in your treatments.

DELIVERABLES: There will be 24 total assets.

• Six :30 - :60 Videos for IG In-Feed (1x1) and YouTube (16x9)
• Six IG Stories (9x16) complementing the 6 In-Feed Videos
• Six Photo Stills

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Instagram, Facebook, YouTube, Orgain.com. 
• Be sure to check out the platform best practices page.

 

TARGET AUDIENCE:

• Late 20s–mid 40s
• "Health Prioritizers" that are intentional about food: minimally processed, organic when possible, plant-based, low sugar, no carb. "Eat the rainbow" approach to food, with a focus on fresh, high-quality ingredients
• Active lifestyles: parents, athletes, hard workers, curious; they prioritize their health and wellness no matter how busy they are.
• Sees healthy food and clean eating as a way to enrich their lives vs a detractor
• They 'shop the margins' of the supermarket (rather than the center aisles, packed with processed and frozen foods) and don't see eating clean as a handicap but as an enjoyable key factor in a rich, rewarding life. 
• They prioritize active, healthy lifestyles, and know that Orgain products support their goals with nutrition that is clean and convenient.

 

TONE: Honest, straightforward, credible, witty, a little edgy

 

EXECUTIONAL MANDATORIES: 

• Videos will need to be produced in the Irvine, California area. You will have a half-day to film with Andrew.
• Pitches must outline your unique approach to IG In-Feed videos and the IG Stories as separate assets. The In-Feed and YouTube videos could have the same content but should be formatted and optimized for each platform separately.
• Your team is very important on this project! You will need to include a full team breakdown in your pitch with a focus on having an editor with ample experience creating assets for social.
• Please note that Orgain will source social media questions to highlight in the video, but you will be responsible for scripting the narrative in each piece of content.
• Please note that talent and location will be provided and do not need to be considered in your budget; however, you will need to account for your crew travel & accommodations in your budget (if you are not local to Irvine).

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $15,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Our priority is ensuring everyone's safety, so if you're shooting any live-action, please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this suite of videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the suites of videos. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create a suite of videos with a budget of up to $15,000.

• TEAM BREAKDOWN (REQUIRED) : A breakdown of the key members of your crew (DP, director, editor) and examples of their past work. Editors MUST have previous work experience in social content.
  
  
• SCRIPT (Optional): This should include dialogue from the suite of videos you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creators the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least eighteen (18) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.