Quench Gum was launched as the original sports gum designed with a bold, sour flavor that provided immediate relief of dry mouth. It is rich with nostalgia, but the brand has drifted into the confectionary space.  It is ready for a relaunch with a new formula, packaging, and positioning into the sports space.  The product is distributed in sporting goods retailers such as Dick’s, Big 5, Dunham’s and Scheels.  It is also available in Target and online via Amazon and www.muellersportsmed.com. 

Whether you're an active individual or a serious athlete, training for a marathon or triathlon, or just trying to shake off the quarantine weight gain, every athlete is looking for an 'edge' to help them reach their peak performance. The new Quench Gum formula is packed with electrolytes and bursting with flavor to eliminate dry mouth, so that active individuals and athletes can achieve that level of performance they desire. 

"THE QUENCH MOMENT" CONCEPT & SHORT SAMPLE SCRIPT:

YOU KNOW THAT MOMENT
When you’re right at the edge of your limit.
So close to the finish line – to your personal best – you can taste it.
It’s in those moments you need the strength to reach a new peak,
to get to that next place you know you’re ready for.

INTRODUCING THE NEW QUENCH
Packed with electrolytes and bursting with flavor, it acts fast to quench your thirst and gives you the edge to reach your next peak.

PRODUCT FEATURES:

• Packed with electrolytes
• Bursting with flavor

PRODUCT BENEFITS:

• Acts fast to quench your thirst
• Provides edge to reach your new peak

TAGLINE:

• "Find Your New Peak"

Most people know Quench Gum for its bold, sour flavor that provides immediate relief of dry mouth, and naturally the brand drifted into the confectionary space where they delighted kids with its various flavors. But now the Quench Gum brand is looking to relaunch this summer by rebranding and repositioning into the sports space. 

The brand owner, Mueller Sports Medicine, has already established the campaign idea - "The Quench Moment" - and is looking for a filmmaker to execute against it. They have provided a short sample script that they want the video to be based off, but you have the flexibility to further finesse and optimize it for digital/social. Make sure to check out the Background / Additional Details section to learn more about the campaign idea and short sample script. You can also find the Brand Guidelines (includes visual mood board, color palette, typography, etc.) in the Assets folder.  

This video will focus on the Fruit Punch Quench Gum flavored product, but there are four total products you'll need to feature in the endcard. While this video should show active individuals and athletes achieving peak performance with their Fruit Punch Quench Gum during training and/or competition, you'll also need to show off the product features and benefits in a visually engaging way, so coming up with interesting visual GFX is important here. Additionally, you should also anticipate using VO talent to communicate the messaging, but if you have an idea to create this video without VO, then the client is open to seeing your creative suggestions. Make sure to check out the Executional Mandatories below for the requirements. 

 

DELIVERABLES: There are 6 videos and 20 still image assets. Stills can be pulled from the accompanying video footage. 

• One :30 Hero digital video (16x9, 1x1)
• Two :15 cutdown videos (16x9, 1x1)
• 20 High-Res Still Images pulled from the video footage 

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Official Quench Gum website that is launching this summer 
• Social: YouTube, Facebook, Instagram & Twitter
• eCommerce product pages
• Check out the platform best practices page.

 

TARGET AUDIENCE: Ages: 24 - 35.  Active individuals and athletes striving to reach their potential.

 

TONE: High energy, inspiring, and motivating

 

EXECUTIONAL MANDATORIES: 

• Product will only ship within the United States, so you must be able to receive the product within the US to submit.
• Your video MUST show that the products is associated with athletics (e.g. running, jogging, cross-training, triathlons, marathons, racket sports). But NO football.
• For casting, the brand encourages diversity and ages between 24-35. MUST have a minimum of 1 male and 1 female talent featured in the video, and the brand is open to group training / competition settings but please make sure it is COVID compliant.
• Visual GFX is very important to show off the product benefits, some of the mandatory elements to focus on include:
  • Burst of flavors (focus on fruit punch flavor)
  • Hydration/water visuals quenching thirst/dry mouth 
  • Red colored electrolytes 
  • Boost of energy after the product has been taken 
• The still images can be captured from the video footage, and you will not need to light or dress your set differently than your main video creative for these images. However, you will need to follow the guidelines below in shooting for these images. With that said though, the brand doesn't need the video spot to cover these beats, they just want to make sure you get enough video footage in order to pull a variety of stills to cover the below requirements: 
  • Athletic shot where consumers is at their “edge” – (running/triathlon ,etc)
  • Product usage - opening the package, popping it into their mouth
  • Burst of flavor visual 
  • Hydration and water visual
  • Achievement shot – reaching the peak performance (i.e crossing finish line, passing a competitor, and the like, etc.)
  • Pack shots of all four Quench Gum products 
• You should anticipate using Voiceover talent to communicate the messaging, but if you have an idea to create this video without VO, then the client is open to seeing your creative suggestions
• The hero product is the Fruit Punch flavor, and the remaining three flavors only need to be shown in the endcard
• You are responsible for making the endcard with images provided in the Assets folder. The endcard MUST include a pack shot of all four flavored Quench Gum products. It should also include the tagline "Find your new peak" and drive viewers to purchase the product at www.quenchgum.com. 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
    
    
• PITCH VIDEO (Optional but recommended): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.