Are you the king of dad jokes? Does your corny sense of humor make your friends cringe? Do you nonetheless think you're a punderful comic? Then this is the pun-tastic project for you!

Ollie's Bargain Outlet has GOOD. STUFF. CHEAP. And to go with that punchy tagline, they are looking for some knockout concepts for comic strip-style promotions featuring their iconic Ollie character. Check out these examples to get an idea of the type of humor Ollie's is going for. Specifically, take note of the speech balloons and what Ollie is doing.

The goal here is to get a chuckle in a clever Ollie type of way. To that end, your concept should revolve around a play on words that shows how excited Ollie is about savings! Kinda like “dad jokes”... but Ollie jokes. 

All concepts should focus on savings, Ollie's great prices, deals, bargains, etc... you get the idea. Ollie's does not sell anything online, so it's all about getting people into their stores. Additionally, they only get a fixed quantity of a certain brand-name product, and once it's sold out, it's sold out! This, along with significantly reduced prices, are Ollie's key messaging pillars.

Here are some broad categories to think about when developing your concepts:

• Current events/pop culture
• Movies & TV shows
• Sports & sporting events
• Holidays
• Seasonal events

Just about anything's fair game! And most importantly... have some pun with it!

  

EXPOSURE: These comics will be incorporated into all of Ollie's advertising vehicles - print ads, flyers, billboards, social media, in-store signage, and their website.

 

TARGET AUDIENCE:

• Women; 34-65+
• Value Seekers, bargain shoppers, treasure hunting shoppers for BRAND name merchandise at up to 70% off the fancy store prices.

 

TONE: Punny, witty, quirky, and self-deprecating

 

EXECUTIONAL MANDATORIES: 

• Your concept must communicate that Ollie's Bargain Outlet has great deals.
• Concepts must incorporate the "Ollie" character and cannot change him but can have him different outfits, costumes, and environments.

NOTE: We're testing a new feature on projects like this. In addition to the 5 concepts that the Sponsor will be selecting, five additional submissions will be selected for Honorable Mention, and each will receive $50 for the great creative work that went into them. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Tell us your Concept in 250 characters or fewer. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen in the final product. As always, concepts should be clever and engaging.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.