Ink Station provides a wide range of products such as office, warehouse & retail supplies, 3D printing, and personal protection. This gives them the opportunity to provide the customer with the very best of printer consumables at a heavily reduced price without compromising on quality. Ink Station’s success relies solely on customers that want to take advantage of their great low prices for exceptional quality products. They are an Australian-owned company and are to be considered the "One Stop Shop for all your Printing & Business Needs."

Their generic products are of high quality and are compatible with most printers major manufacturers such as Brother, Canon, Dell, Epson, Hewlett Packard, Lexmark, Samsung, Fuji Xerox and more.

They want viewers to know that they carry more than just their main products. Ink Station's main products are ink, toner, and printer cartridges, but they also provide office machines (like printers, shredders, scanners, laminators, etc.), labels, 3D printing machines & supplies, cables, and warehouse & retail supplies. It's important that customers are directed to their website knowing they can provide an answer to their needs.

They have excellent customer service from 9:00 am to 5:00 pm local time, offer door-to-door shipping to Australia's entirety, and free shipping on orders over $50 AUD.

THOUGHT-STARTERS: When thinking about ways that Ink Station provides an excellent customer experience you can focus on: 

• Simple & hassle-free ordering process
• Quality Ink & Toner at the lowest prices
• Fast delivery
• High customer satisfaction (Trustpilot 80,732 reviews)
• Only needing to browse one place for all your needs

 

FREQUENT BUYER NEEDS: Ink Station is looking to appeal to a wide variety of customer needs listed below respective to their demand (1 being most popular and 3 being the least). The acting talent or setting must reflect the demographic of the consumer related to the product so there is a clear distinction between categories. Younger generation for 3D printing, and around 45 years of age for the other categories.

1. For individuals, businesses (large and small), work from home users, think ink & toner, office supplies & cables.
2. For retail shops, warehouses, etc., think about warehouse and point-of-sale supplies (thermal receipt paper, register tape rolls, receipt printers, scales, etc).
3. Then there's supplies for 3D printers, hobbyists and DIYers - separate from mass-production businesses.

REFERENCE VIDEOS: Here are some of Ink Station’s favorite videos for you to review. The 123ink video meets most of their required messaging and can be considered an excellent reference for the style of video Ink Station is looking to achieve. Think small office environment, and showcasing a multitude of products they provide.

• 123ink Base Video
• 123ink :06 Version
• 123ink :15 Version
• 123ink :30 Version
• American Heart Association
• GoDaddy Branding

The goal of this project is to create a :30 live action video that introduces viewers to the Ink Station brand, shows the wide range of products they offer to individuals, small business owners, hobbyists and more, and ends with a call-to-action driving viewers to their website to shop at Ink Station now as their one stop shop for all printer consumer needs.

Ink Station is only looking for live action executions that also incorporate an Australian English accented voice over and your videos must showcase a number of their branded products with their logo appearing throughout the video. However, they are open to the inclusion of animation & motion graphics alongside the live action photography. Please note, they can ship product throughout the world so there are no geographic restrictions on who can participate.

60% of the video should be dedicated to their toner/printing supply products and the other 40% to 3D printing, cables, general office, warehouse, POS supplies (thermal receipt paper, register tape rolls, receipt printers, scales, etc.), and retail supplies. Some thought starters for messaging have been listed below in the Background.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE:  

• Men and women around 45 years of age.
• Those interested in Ink Station's 3D printing machines and supplies tend to be younger than their general audience.
• Individual consumers who are looking for reliable Ink & Toner at the lowest prices with fast delivery.

 

TONE: Friendly, honest language, nothing stuffy. Professional and reliable tone when describing the products.

 

EXECUTIONAL MANDATORIES:

• The Ink Station logo will be put on a number of products and must appear throughout the video. Alternatively, if this is not possible due to shipping limitations, the filmmaker may be required to place the Ink Station logo on products in post. The greenlit filmmaker will be made aware of what products can and should be featured.
• The acting talent must reflect the demographic of the consumer related to the product. Younger generation for 3D printing, and around 45 years of age for the other categories listed below under frequent buyer needs.
• The VO artist must repeat the Ink Station brand name throughout the video.
• You may NOT show competing brands & original manufacture brands together.
• As an Australian-owned company it's important that you keep this in mind during filming and avoid anything that would place the video elsewhere.
• 60% of the video should be dedicated to their toner/printing supply products and the other 40% to 3D printing, cables, general office, warehouse, POS supplies (thermal receipt paper, register tape rolls, receipt printers, scales, etc.), and retail supplies. 
• The acting talent or setting must reflect the demographic of the consumer related to the product so there is a clear distinction between categories.  Younger generation for 3D printing, and around 45 years of age for the other categories.
• As Ink Station is based in Australia, the VO artist and any on-screen dialogue must be in an Australian English accent.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.