REFERENCE VIDEOS: Here are some of The Souled Store’s favorite videos for you to review.

• PUMAx1DER by KL Rahul
• M&S Women's Fashion: The New Autumn Season A/W16 TV Ad

The Souled Store is an online store based in India specializing in pop culture apparel and merchandise. From hoodies, t-shirts, dresses and pajamas, they create and curate stunning designs to print them on all sorts of equally stunning products. Their goal is to give everyone something they'll love, something they can use to express themselves, and, simply put, something to put a smile on their face.

Their funky products are designed and printed specifically to spread happiness, right down to the bottom of your ‘soul’, and so, utilizing these assets, the goal of this project is to create a :30 video that communicates you don’t need a special occasion to wear a dress from The Souled Store. Their dresses are so comfy and light that you can wear them around the house, out with friends, or on a weekend getaway. 

For this project, once an editor is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

Check out more information in the Background section, or ask questions here in the Project Forum. 

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during the revisions process.

 

TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here. 

 

TARGET AUDIENCE: Individuals who live in India ages 21-34. They love pop culture and enjoy movies, tv-shows, and web series.

 

TONE: Friendly, energetic, and absolutely not pretentious.

 

EXECUTIONAL MANDATORIES: 

• Video must focus on specifically The Souled Store's dress offerings and clearly show that they have pockets.
• Should have an energetic, optimistic vibe celebrating the idea that wearing a dress from The Souled Store is about expressing individuality and great for fun and casual occasions.
• Videos must incorporate Sara Ali Khan & Ahsaas Channa, celebrities in India who represent The Souled Store (see the provided assets)
• Must implement the following calls to action: "Shop Now at thesouledstore.com and "The Souled Store App! Available on Android & iOS!"

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• SAMPLE VIDEO (REQUIRED): Utilizing the provided assets, please provide a :30 sample video demonstrating your approach to optimizing them for YouTube, while integrating the messaging elements outlined in the Executional Mandatories.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.