HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE: Check out these past two instructional Pokémon videos produced by Tongalers like you for thought starters on your video:
Gotta teach 'em all! Starting a new game can be intimidating, especially one with as much history and depth as the Pokémon Trading Card and Video Games. To help with this, Pokémon has created a program of tools, modules, and mini-games to help orient new players to the basic concepts and build them up to eventually participate in the full competitive game. And this is where you come in, bringing this program to life in two, Pokémon Play Lab videos! One focused on the Pokémon Trading Card Game and another on the video games such as the most recent Pokémon Scarlet and Violet games.
Since players come in all ages and abilities, the goal of this educational and instructional series is designed to give everyone their first steps into the Pokémon competitive environment. The modular Pokémon Trading Card Game approach tells the participants a story, which helps them remember some game elements. Playing the three modules one after another facilitates teaching a full Pokémon TCG game.
The Pokémon video game focused video will be less structured in modules and more dependent on your ability to teach and screen capture what happens in the game itself. In this video we'll tackle exploration of the world of Pokémon, the basics of how to catch and battle Pokémon, as well as a deeper dive into how to build your Pokémon team for competitive play.
The videos can be live-action, animation, or a mixture of both with dynamic motion graphics, as long as it strikes a fun balance of educational and entertainment. If your pitch includes a live-action approach, you can cast an actor as the Pokémon Professor, or find a real-world Pokémon fan to be the Professor. The choice is yours. The Pokémon team is open to different stylistic approaches and what innovative ways you plan on creating these instructional videos.
Please see the Pokémon Play Lab Guide in the Assets section as well as the Background for past project examples.
The videos will also need to be delivered in 7 different languages, including English, French, Italian, German, Castilian Spanish, Latin American Spanish, and Brazilian Portuguese. Voice over or live-action spoken parts will need to be subbed and any onscreen text localized with the appropriate language. You will not be responsible for the translations; just delivering the final outputs. Translations will come after final delivery with separate timeline to be decided.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 14 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: Pokémon Trading Card Game website and YouTube
TARGET AUDIENCE: Pokémon Trading Card Game professors and players.
TONE: Fun, Informative, and Cheeky.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.