While very different in tone and thesis, lululemon's Sweatlife podcast is a good touchstone for how lululemon has communicated with guests in the podcast space previously. 

lululemon's longer-form Run content on YouTube can also give you a sense of how they message running to guests.

lululemon is looking for an experienced podcast showrunner/producer to help develop, create and produce a new weekly hosted podcast series that takes a holistic approach to running and wellbeing, launching this spring. While we can't get into too many specifics here, the first season of this podcast will have six 20-30 minute episodes built around two charismatic hosts, incorporating regular interviews with guests. 

We're looking for someone who has run a podcast before and has experience either directly handling or overseeing everything from developing a creative strategy to conducting pre-interviews with guests, sitting in on recording sessions, and editing down recorded content into final episodes with promotional content. You'll work closely with Tongal and lululemon throughout prep, production, and post and you should be prepared to either come in with a team (producer, editor(s), etc) or work with us to build that team, which will ultimately report to you. Critical in all this will be the development of a series strategy for the first 6-episode season of the podcast, as well as a strategy and breakdown for each individual episode, based on background research into the guests and overall content goals.

Our hosts, who are both charismatic and have experience on podcasts/in media, are based in London, where the bulk of recording will take place; but our guests will likely be scattered across different locations and time zones, so patching in to records remotely will absolutely be a factor here, as will doing test runs with remote guest talent to ensure their at-home recording setups run smoothly.

 

DELIVERABLES:

• Six 20–30 minute full-length podcast episodes
• Six full interview transcripts (one per episode)
• Six :30 podcast trailers
• Six :15 podcast trailers

 

TIMELINE: This project's timeline will run through June 1, 2021; a complete production timeline for all six episodes will be shared with the greenlit showrunner/producer. For the full series development and pre-production timeline please see the Assets section.

 

EXPOSURE:

• Apple Podcasts
• Stitcher
• Spotify
• TuneIn
• Google Play

 

TARGET AUDIENCE:

• New and existing lululemon guests

 

TONE: Educational, inspiring, motivational

 

EXECUTIONAL MANDATORIES: 

• Craft and oversee creative content development and series format
• Work with hosts, Tongal, and lululemon to develop talking points, interview structures, and guest-specific interview questions for each episode
• Book and manage podcast studio recording sessions (roughly 2 hours per interview), including remote records
• Oversee/manage podcast editing, including 2 rounds of revisions per episode; final mix, including music design; and formatting for distribution platforms
• While your budget will need to cover your team's rates and production costs, you will not need to cover talent fees.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $30,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your production to make sure your safety protocols are up to date. We’re working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety. 

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this podcast.
  
  
• LINKS (REQUIRED): To your previous podcasting work. Please specify your role (showrunner, producer, engineer, editor, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual shows or episodes.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the podcast series. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal, up to $30,000. You can download the budget template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is .mp4 (audio with a video title card) or .mp3. Other acceptable file formats are .mov, .avi, .mp4, .wmv, .mp3, and .wav. Should your submission be greenlit, you will also be required to provide .wav master files.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Submissions must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Podcast based on their prior work and experience.
    
    
14. The Sponsor will be entitled to reasonable revisions without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Podcast creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Podcast, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.