For over 35 years, Southeastern Guide Dogs has been breeding, raising, training, and caring for puppies that become life-changing guide dogs, service dogs and companion dogs for people with visual impairments, veterans with disabilities, and children with significant challenges such as vision loss or loss of a parent in the military. Southeastern Guide Dogs matches all of their recipients with their dogs free of charge. They rely 100% on private donations and receive no government funding.

Southeastern Guide Dogs breeds, raises, trains, and pairs each dog with a purpose – to serve as seeing eye dogs and guide dogs for people with vision loss and veterans with disabilities.

TONGAL ORIGINALS INCUBATOR & THE SPONSOR:

• This project is part of the Tongal Originals Incubator program, and we're partnering with Southeastern Guide Dogs on it. Since the project is original internal development and isn't set up with any kind of distribution yet, it's too early to talk about where it goes from here, and what platform, network, or studio might be interested in it.

OWNERSHIP/PARTICIPATION: 

• Submissions Not Selected by Sponsor: All rights to Entries that are not selected by Sponsor will revert back to the submitters 3 months after the close of the Project.
• Submissions Selected by Sponsor: The rights to the Entries that are selected by Sponsor will be owned by the Sponsor in perpetuity. Should content based on a winning Entry be produced, the Sponsor intends to reward the submitter with some profit participation in the production. Exact terms TBD. No specific terms can be guaranteed at this time given that the terms will be negotiated with a third party in the event of a sale.

Over 157 million people have seen, shared, and fallen in love with Pip, the animated story of a young Southeastern Guide Dog puppy determined to graduate from guide dog puppy school (if you haven't seen Pip, pause here and go watch her story immediately. Bring tissues.). The goal of this project is to expand Pip's universe or set her on her next adventure with concepts for a feature or series adaptation of the record-setting animated short.

Pip is so beloved (one of the most-viewed animated shorts on YouTube!), and her story is so important, that we want to try and develop it as a full-length feature or series. This can entail meeting some of Pip's puppy classmates, following along with Pip as she's matched with a service or guide dog recipient, or following Pip into the 'real world' with working guide and service dogs, or more. 

While we encourage creativity, your concepts should still be true to Southeastern Guide Dogs' founding principals and operational mission. Read more about that in the Background section.

 

EXPOSURE: Digital, broadcast, or theatrical release, depending on medium and format.

 

TARGET AUDIENCE:

• Dog lovers everywhere
• Existing Pip fans
• Potential donors nationwide; typically affluent women ages 55 – 75 who love dogs. 

 

TONE: Uplifting, inspiring, exciting, hopeful, dramatic

 

EXECUTIONAL MANDATORIES: 

• Consider keeping the story from the dog or dogs' perspective
• Your concepts should revolve around SEGD guide and service dogs for recipients with visual impairments, veterans with disabilities and children with vision loss
• Your concepts should integrate puppies in a compelling way
• Do not show rescues, strays, or any other breeds/mixes as SEGD dogs. All Southeastern Guide Dogs are Labradors, Golden Retrievers, or Lab-Golden crosses, bred and raised on-campus.

Tell us your concept in 250 characters or less. Remember, a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.