For more information on the Pinterest brand, please click here.

REFERENCE VIDEOS FOR INSPIRATION OR TONE:

Jonas Paul Eyewear

People on Pinterest - Emily & Shane

People on Pinterest - Krissy

People on Pinterest - Jay

Pinterest is looking to share the stories of five people who use Pinterest to inspire real-life action in beauty, fashion, or food. Whether that’s finding beautiful recipes like Krissy or marketing a small business like Jonas Paul Eyewear, Pinterest is the only social media platform that lets you discover new hobbies, learn new skills, and set goals large and small, personal or professional.

We’re looking for the stories of one “Pinner” in each of five markets who use Pinterest either personally or professionally to show how Pinterest is different from other social platforms and the value it provides to its users. The Pinners don’t have to be super users or influencers, but should use Pinterest regularly, whether personally or professionally, and be able to speak about how they use the platform. 

Pinterest is looking to feature one Pinner per each of the following five markets and in the verticals of beauty, fashion, and food: 

• UK
• France (FR)  (focus on beauty/fashion)
• Germany (DE) (focus on beauty/fashion)
• Australia (AU)
• Canada (CA)

Pinterest is looking to greenlight 5 pitches (one per market). You may pitch against multiple markets. Please specify which market or markets you are interested in creating content for and share a comprehensive plan on how you'd approach multiple markets in your Pitch. 

Videos will feature a single Pinner per market and will need to be in the native language of the respective market. You will also need to specify the Pinner you would like to profile in your pitch. We encourage you to propose multiple potential Pinners if possible. Pinterest will not assist filmmakers with securing the Pinners. 

Your Pinner options should represent a diverse range of ages, ethnicities, and genders to resonate with as broad an audience as possible. 

DELIVERABLES: 

• One :60 video 16:9 in native language with English .SRT files, with versioning:
  • One :60 video 1:1 in native language with English .SRT files
  • One :15–:30 video 16:9 in native language with English subtitles
  • One :15–:30 video 1:1 in native language with English subtitles
  • One end card to be used across all videos

TIMELINE:  For the full project timeline please see the Assets tab. 

EXPOSURE: 

• Instagram (1:1)
• Facebook (1:1)
• YouTube (16:9)
• Please be sure to check out the platform best practices page

TARGET AUDIENCE: 

• Diverse women and men, 18-49
• Global audiences
• Mix of business and consumer audience

TONE: 

Check out Pinterest’s Video Guidebook to get an idea of the preferred tone and style of the videos.

EXECUTIONAL MANDATORIES:

• This is an Open Bid project, so you will get to set your own budget proposal within $6,000–10,000 range per market. 
• You must specify which market or markets you are interested in creating content for.
• You must source at least two Pinners to profile for each market you Pitch on.
• It is possible that Pinterest may want to move forward with one of the Pinners you source, but without greenlighting your Pitch. In this event, you will be paid a $500 finders fee for bringing that story to us. 
• You must show the Pinner using Pinterest on their mobile device, but you may not show the screen with Pinterest UI or any images found on Pinterest.
• Your videos must utilize natural light and a documentary style and follow the Pinterest Video Guidebook.
• Your videos must be in that market’s native language with English subtitles as .SRT files
• While you cannot show actual Pinterest pages or use images sourced from Pinterest, stock image libraries will be made available for you to pull images from. You may need to source additional images from alternate stock libraries and should plan for that within your budgets, as well as the potential for some light motion graphics.
  
  

Though not required, we recommend you follow the below order for your pitch:

• Title Page
• Table of Contents
• Filmmaker Introduction Statement
• Potential Pinner Profiles
• Overview of Creative Approach
• Look & Feel – Please refer to the Pinterest Video Guidebook
• Typography / Motion Graphics Examples (if applicable)
• Sample Locations / Setups (if applicable)
• Production Team
• Production Plan / Logistics

By participating in this Open Bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a Bid. Though most Open Bid projects on our platform do move forward with a greenlit Bid, we will notify you in the event the Sponsor decides not to fund any Bids via the Project Forum. Regardless of the result, all Open Bid submissions will be reviewed and evaluated by the Sponsor and the Project Team. 

In order to be considered for this project you must include the below materials in your Pitch submission. For examples of effective Pitches, check out this gallery. 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. Your Treatment must also include bios of your proposed subjects along with a photo of each. If it's helpful to you, we've provided a Treatment template, which you can find here. Please follow the Treatment outline shared in the Objectives section.
  
  
• PINNER CASTING OPTIONS (REQUIRED): Please tell us a little about your proposed Pinner casting options, including links to their Pinterest profiles.
  
  
• PINNER MARKET (REQUIRED): Please select which market your Pinner is in from the dropdown menu.

• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the Budget template here. The Sponsor would like each producer to create the videos with a cost range of $6,000-$10,000 per video.

• PITCH VIDEO (OPTIONAL): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives a creator(s) the green light to move forward.

1.  Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec. You must confirm your frame rate with your Tongal producer before filming.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
8. Videos must be in each market’s native language and subtitled.
   
   
9. Limit 5 submissions per member, per Phase.
   
   
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the project.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.