Lowe's continues to lead seasonal decor trends by introducing collections that speak directly to viral aesthetic movements on social media. The Pink-O-Ween LiveTrends Collection combines small succulents with unique pink planters, giving traditional Halloween decorations a fresh, stylish twist.

Product & Emoji Mapping Breakdown:

• 👻 Ghost emoji -> Phantom Rouge
• 🎃 Pumpkin emoji -> Pretty Little Fright Light
• 🦴 Bone emoji -> Tickled Pink
• 🪦 Graveyard emoji -> Sweet Screams
• 🍵 Tea emoji -> Potion Problems
• 💀 Skull emoji -> Blush & Bone

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Emoji-plucking concept example
• BTS on achieving the emoji VFX

*Owing to product availability considerations, you must be able to receive product at an address in the U.S. or Canada.*

Halloween decor isn't just about traditional orange and black anymore! Lowe's is embracing the popular "Pink-O-Ween" trend with the release of their exclusive Pink-O-Ween LiveTrends Collection, a line of spooky-cute succulent planters made for modern Halloween decor lovers. To build excitement and showcase these unique products on social media, Lowe’s is looking to produce a fun, trend-driven video that feels native to socials and gets folks excited for Halloween!

The goal of this project is to produce a single live action social video that promotes their Pink-O-Ween LiveTrends Collection in a clever and engaging way, utilizing some light visual effect work to tap into the "emoji-plucking" social trend within a fall setting. Creatively, the video must open with the hook: "If your Halloween aesthetic is more pink than pumpkin...these were made for you." From there, we're looking for a strong but clean execution, where the talent will "pluck" on-screen emojis from somewhere on the screen and then transport/transform them via visual effects into each of the real Pink-O-Ween succulent planters. You can see the exact emoji-to-product breakdown that must be featured in the Background.

The live action component can be pretty simple, and you can film with either a camera, an iPhone, or some other smartphone, but you will still need some talent to appear on screen, since we'll need someone to interact with the emojis, and you'll also want to be intentional about the location and the wardrobe that you're using. There's no real need to film at a Lowe's store, as that would complicate this more than necessary, so think about some kind of setting that feels authentic to the consumer or the theme without distracting from the action. For wardrobe, a full Halloween costume would be a distraction, so unless there's a particularly compelling way for you to do that, you're probably better off thinking about a relatable everyday outfit, with lightly themed accents. 

FOR YOUR PITCH: As this project relies heavily on a seamless execution, your pitch should clearly detail your experience with light post-production VFX or animation, and it should address your proposed filming aesthetic, your talent, and how you'll actually execute the emoji transformations cleanly. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There is one total video asset.

• One :30 hero social video (9x16)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Lowe's social media channels (Instagram, Facebook, TikTok)

TARGET AUDIENCE: Halloween enthusiasts, modern home decor lovers, Gen Z and Millennial shoppers, and anyone whose Halloween aesthetic leans more "pink and pastel" than traditional spooky.

TONE/FEEL: Fun, trend-driven, playful, visually captivating, and social-first.

EXECUTIONAL MANDATORIES:

• The video must open with the hook: "If your Halloween aesthetic is more pink than pumpkin...these were made for you."
• The video must feature all 6 products from the Pink-o-ween LiveTrends Collection paired with their designated emojis.
• You must execute the "emoji-plucking" concept using clean, organic-feeling light VFX.

AI USAGE: No AI usage of any kind is permitted on this project.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.