It used to be that if you wanted really good pizza you had to be a lucky denizen of the Pizza Belt.  For years, the constituents of this tasty region have turned their noses up at slices of pie found outside their borders.

 

Well it’s time for Marco’s Pizza to do a little gerrymandering. Marco’s started in Ohio and now has over 500 stores in 35 states. It’s one of the fastest growing pizza franchises in the country and for good reason. Marco’s dough is made fresh daily and they use a delectable blend of fresh cheeses (unlike the frozen offerings from some chains that will not be named).  Their sauce is made from tomatoes grown especially for Marco’s, they use only the freshest vegetables and premium meats for their toppings.

 

If you think that sounds delicious, wait until you pair it was an ice cold glass of Pepsi. It's the perfect combination and that’s why Pepsi wants you to make a funny family-friendly Video to help spread awareness about Marco's Pizza. This project is going to move fast (less than two weeks to make a video) so click over to the objectives tab quick!

 

 

The goal of this project is to create a funny and entertaining 15-second Video for Marco’s Pizza. The spot should feature Marco’s branding with light Pepsi branding and focus on the great taste of Marco’s (fresh dough, proprietary sauce, a blend of fresh cheeses, fresh vegetables, and premium meats). There is no idea phase for this project so make sure your concept comes through clearly in your Pitch.

 

Important Note: The Pitch Winner will need to feature Marco’s Pizza in their video so make sure that you have access to a Marco’s Pizza location as no product shots or bumper video will be provided. Also make sure that the food and beverages in your video look great and ready to eat.

 

Bumper Note: You will be required to create an end card for your Video.  Be sure to include the length of your end card within the 15-second runtime.

  

--Key Marketing Messages:

 

• Marco’s is committed to making Ah!thentic Italian pizza with the freshest ingredients, with consideration given to why Marco’s is so much better than the competition.

 

--Target Audience: Families (bulls-eye target:  parents ages 25-35 with younger kids) who love pizza.

 

--Executional Mandatories:

 

You must showcase:

• Marco’s Pizza and packaging
• 2 Liter Pepsi Packaging

 

Do not show:

• Sex, violence, profanity or insinuation of profanity.
• Topics related to weight or obesity.
• Content that portrays food or beverages in an unappetizing and unappealing manner.
• Any food competitors (pizza, snack or beverage).
• Suggestions of over-indulgence, over-eating, addictive behavior i.e. can’t stop eating, etc.

 

Note: While your Video must feature both Pepsi and Marco’s Pizza, the main focus should be on Marco’s Pizza. Pepsi should appear in your Video but it doesn’t need to be featured prominently.

 

--Tone: Fun, playful and engaging. Nothing too goofy or cartoonish.

 

--Exposure: For internal use as well as possible distribution on online social channels.

 

 

This Project will be worth a total of $12,500 and consists of two Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,500. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The winner from the Pitch Phase will create a 15 second length Video based upon their winning Pitch.

 

The Judges will score the winning Video submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the Pitch winner will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $7,500.

 

--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $375 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.