Videos will be in the style and format of previous PayPal Mexico videos. 

• Paga Contento por tu neuvo modelito
• Paga Contento por lo que tu gato realmente necesita
• Paga Contento por tus clases de yoga
• Paga Contento por el desayuno que realmente quieres
• Paga Contento por tus compras

VIDEO CONCEPTS: The key consideration here is that each video follows a similar format (open on talent & setting, introduce the relevant scenario, demonstrate the PayPal product, cut to CTA footage), and you will not be responsible for any graphics. As you'll see, there are only a handful of shots in each video. Additionally, the elements within each video can be flexible, depending on what you have access to. 

• Music Subscription Video Concept (Two Hero Talent, One Interior or Exterior Location) - A 20-something couple on a date night is about to share a kiss when their music is interrupted by a credit card hitting its limit after paying for their music subscription service. Following a PayPal montage, our couple starts to try the kiss again, only to be interrupted by an incoming call from Mom. 
• Fashion Video Concept (One Hero Talent, Extras, One to Two Exterior Locations) - A 20-something in much beloved, worn out shoes workout clothes jogs amongst a fashionable running group. They pause to catch their breath, and pull out their phone. Following a PayPal montage, we see our hero again, now wearing a brand new pair of their beloved running shoes, and excitedly leading the pack of their running group. 
• Urban Mobility Concept (One Hero Talent, One Hero Dog, Extras, One Interior Location, Interior Car Location) - A 20-something completes a digital purchase on their phone, then sets out to complete several errands, using a rideshare car to get from location to location. They pick up a cake, balloons, a piñata, and presents before returning home. End on an at-home birthday celebration for their dog's first birthday.

PayPal Mexico wants people to know that they are the fast and easy way to pay in Mexico, offering the ability to pay online in a single click. This ease & convenience is at the core of their "Pay Happy" creative positioning, which is all about celebrating the small moments of happiness that PayPal enables every time you choose them at checkout. Now, PayPal is looking to extend "Pay Happy" campaign in Mexico with a new suite of videos, and we are looking for ONE filmmaker who can quickly shoot footage for videos that'll be used to create the campaign. Raw footage from these shoots will be provided to a single creative campaign director, who will handle post-production for all videos. It is NOT necessary that you're based in Mexico, but you MUST have access to locations and talent that can feel authentically Mexican, especially in terms of exteriors. Stylistically, we're looking for something that feels bright, vibrant, colorful, authentic, and cinematic. 

There will ultimately be three videos, so you will be shooting footage based on three different concepts. You're not being asked to pitch a creative take - instead, we've included information about the videos, their topics, their concepts, and how they're paired up in the Background. It's possible that the same locations could be used in each video, but lead talent will need to be different for each video. As the final :06-:15 videos will each feature 4-5 seconds of full-screen product graphics, we're only talking about a handful of short shots and camera setups. We've laid out assumptions that you should be able to work with below, and there are examples of previous videos from the campaign in the Background as well.

One key factor here is your ability to direct a strong performance from talent when operating without sound. The most successful videos that we've seen are driven by strong talent direction. Beyond that, if you have any other questions, ask away in the forum.

IF YOU ARE SELECTED:

• You will be coordinating with the campaign director, who will provide a script, storyboard, and shot list prior to your shoot, as well as creative direction for three videos.
• You will be responsible for casting, locations, and wardrobe. Each video should involve different hero talent, but extras can potentially be re-used. Casts will be limited in size, and locations must feel authentically Mexican. 
• The shoot is *likely* to be conducted MOS. There will definitely NOT be dialogue, but we may need some audio.
• The entirety of your commitment is approximately TWO weeks.
• You will NOT be required to provide any post-production services. 

FOR YOUR PITCH: You will be required to provide some location options. We'd also recommend casting options, *if* you have easy access to casting. We know that's more of a lift though, so it's not mandatory. Otherwise, your pitch (and the Treatment, specifically) should primarily highlight:

• Past work that shows your ability to shoot something that feels bright, stylish, energetic, authentic, and cinematic
• Past work that shows your ability to direct talent and get grounded and genuine performances (especially without sound)
• Your ability to quickly source multiple cast & authentically Mexican locations options
• Your ability to work quickly, within tight confines, with lots of flexibility

PROCESS: 

1. One filmmaker will be selected the evening of Thursday, March 10th.
2. If greenlit, you will be immediately briefed by Tongal and the Campaign Director on the video concepts, and enter pre-production. You will be responsible for providing casting, wardrobe, and location choices, and alternates if necessary, to ensure approval by PayPal.
3. You will be provided with a script, storyboard, and shot list, as well as camera specs, and a framing guide to confirm all content you will need to capture. All footage MUST adhere to the guidelines and specs provided.
4. Our Shoot Dates are between Saturday, March 19th and Monday, March 21st. 
5. You will be responsible for sending all footage to the campaign director by 11:59PM PT on Monday, March 21st. 
6. You will be responsible for sending all talent, location & art releases (where applicable) to Tongal by EOD on Tuesday, March 22nd. 

BUDGETING ASSUMPTIONS:

• Two days of shooting. Locations specific to Concepts (listed in Background). Locations must feel authentically Mexican, especially if exteriors, and any visible text must be in Mexican Spanish. Exteriors should be urban or semi-urban. Interiors to be a home or apartment that feels relatable to someone in their mid-20's.
• Generally one hero talent, one supporting talent; details also listed in Background for each video. Casting should be diverse (aka not all Euro-Mestizo), relatable, and not at all model-y.
• Shoot 2K resolution @ 23.98 fps, framing action for vertical hero aspect ratios. 

 

DELIVERABLES: All raw footage.

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: Videos are intended for digital platforms and and social media, along with PayPal's owned channels, in Mexico. 

TARGET AUDIENCE: Digital Natives aka young professionals and recent college graduates in Mexico - they're under 30, and have always enjoyed a digital first life. They may or may not be current PayPal users.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of how you plan to approach capturing the footage. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LOCATIONS (REQUIRED): Your pitch must include your proposals of the locations you would be looking to film in. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will actually be required to provide all raw assets from your shoot to the campaign director and Tongal.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.