We've included examples of other brands who have done this well in the Assets tab for inspiration as you think about this content.

Below are some helpful insights on university students & recent graduates in our target demo:

• For many, Money = Stress. They want advice on how they can manage it better.
• They are focused on building a positive future.
• They are savvy about spending, but convenience often wins vs cost. 
• They care about brands that stand for something, or care about them.
• They often see PayPal as unapproachable, and are unsure where they can use PayPal, or why they should. 
• For many, Time is the most valuable commodity.

For a sense of youthful & fun content that has been created for the PayPal Mexico team under the Pay Happy banner, please check out the videos below. Please note these should be taken more as tonal comparisons, rather than aesthetic comparisons:

• Paga Contento por tu neuvo modelito
• Paga Contento por lo que tu gato realmente necesita
• Paga Contento por tus clases de yoga
• Paga Contento por el desayuno que realmente quieres
• Paga Contento por tus compras

PayPal wants people to know that they are the fast and easy way to pay in Mexico, offering the ability to pay online - both locally or globally - with Debit, Credit, or Installments, and in a single click. This ease & convenience is at the core of their "Pay Happy" creative positioning, which is all about celebrating the small moments of happiness that PayPal enables every time you choose them at checkout. Now, PayPal is looking to extend "Pay Happy" to social media, with a focus on Instagram, by creating a diverse suite of social-first content for university students and young adults in Mexico, highlighting moments in their life where PayPal enables happiness. This'll be about what they watch, what they listen to, what they eat, what they wear, what they play, and what they share - and why they should consider PayPal in those use cases.

"Pay Happy" has not yet been used on social, so this project will be helping to establish the look and feel of the Pay Happy aesthetic on Instagram, while also adapting some of its content for Facebook, Instagram, and YouTube. You can view previous creative from the campaign and the brand color palette in the Assets tab below, but we'll be looking for creators to specifically address how that could translate to an Instagram-first approach. From a format standpoint, PayPal is looking for this suite to be a mix of styles and formats - simple videos, photography, GIFs, or animations. Any content would just need to have a cohesive visual aesthetic - but what that ultimately looks like, and how that changes between In-Feed and Stories assets - is up to you. 

It's important for content to tie into the joyfulness and theme of "Pay Happy," because the purpose of this content will be help to establish less of a functional relationship between PayPal and its users, and more of an emotional connection, by illustrating how PayPal can enable happiness in people's everyday lives.

Content will also focus on different key verticals: Fashion, Entertainment, Food Delivery, Streaming, Sports, Gaming, and Retail. With those in mind, think about how "Pay Happy" enables micro moments of joy for people when make purchases in these categories. Your content should be grounded in the verticals, and how "Pay Happy" connects is a thread that will need to come through across the suite. In addition to a mix of this lifestyle & culture content, we'll also need some more brand/campaign-focused content (like Summer Break-themed posts for July), so your approach will still need some flexibility in how it handles messaging, while still maintaining a cohesive tone, look, and feel. 

If you are interested in being considered for this project, please be sure to submit to the Pre-Qualification Phase. We're looking for creators with a diverse skillset, who have experience creating social-first content with a fun, bright and colorful aesthetic. Four creators will be selected to receive funding to put together a full pitch and 3 proofs of concepts for their vision. One creator will be selected to move forward into the Video Phase and produce the full suite of content. 

For any questions or other project updates, check out the Project Forum.

THE PROCESS

• In the Pitch Qualification Phase, we want to see who's interested, available, and has the right style & aesthetic for the job. You'll be asked to introduce yourself, and provide links to relevant past work.
• Four greenlit Pitch Qualification creators will be advanced to the Pitch Phase, and given $750 in funding to put together a full pitch, including 3 proofs of concepts (2 x In-Feed assets, 1 x Stories asset). These proofs of concepts should demonstrate how you would translate the Pay Happy aesthetic and "What makes you happy?" theme into Instagram In-Feed and Stories assets.  
• The Sponsor will evaluate these pitches, and select one creator to move forward to produce the full suite of this content.

 

DELIVERABLES: There are 20 total assets - 17 in-Feed assets and 3 Stories assets. Assets can be a mix of styles and formats, including simple videos, GIFs, still photography, or animations. Creators selected for the Pitch Qualification Phase will also be provided with a more detailed breakdown that assigns topics & verticals to each asset (i.e. July will include two Summer Break posts, and one each of Fashion, Entertainment, Food Delivery, and Streaming).

• July Deliverables:
  • One Instagram Story asset (9x16)
  • Six In-Feed assets (1x1)
• August Deliverables:
  • One Instagram Story asset (9x16)
  • Five In-Feed assets (1x1)
• September Deliverables:
  • One Instagram Story asset (9x16)
  • Six In-Feed assets (1x1)

 

TIMELINE: Content to be delivered on a rolling basis June through September 2021. For the full project timeline please see the Assets section.

 

EXPOSURE:

• Instagram & Facebook In-Feed
• Instagram & Facebook Stories
• Twitter
• YouTube Shorts (and YouTube, where possible)
• Please review the platform best practices page.

 

TARGET AUDIENCE: 

• Primary Audience: University students and recent graduates in Mexico (ages 18-25)
• Secondary Audience: Digital natives in Mexico (ages 18-35)

 

TONE: Fun, Joyful, youthful, optimistic, and inspiring

 

EXECUTIONAL MANDATORIES: 

• All dialogue (if applicable) and text on screen must be in Spanish
• All content must be Instagram first, and optimized for sound off viewing
• All content must be a mix of formats - including still photos or illustrations, simple videos, GIFs, or animations
• All Stories assets must have all text & graphics incorporated at the time of delivery. You will NOT be able to add in-app text or features. 
• Stock photography & video can be used, as long as all necessary licenses can be purchased within your production budget.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

PITCH QUALIFICATION PHASE:

In order to be considered for the Pitch Phase, you must include the below materials in your Pitch Qualification Submission. The Pre-Pitch Phase gives filmmakers the opportunity to submit a 500-word synopsis of an initial creative thoughts for the social suite, and tell us a bit more about your aesthetic as a creator. Four creators will be given $750 to develop 3 proofs of concepts as part of the Pitch Phase.

• TEXT (REQUIRED): 500 characters or less synopsizing why you are interested in and think you could be a great fit for this project.
  
  
• LINKS (REQUIRED): To your relevant previous work. Please specify your role (director, designer, animator, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

PITCH PHASE:

If selected to move forward to the Pitch Phase, you will be sent additional information to create 3 proofs of concepts as part of your pitch. You must include the below materials in your pitch submission to be considered for this project. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.