The Samsung Galaxy S21 and S21 Ultra are among the latest & greatest in the world of smartphones in the United Kingdom, so it's no doubt that many people may be looking to upgrade, whether they're current Samsung owners or not. PayPal Credit is helping to making that upgrade easier, offering customers the chance to spread their payments on a new Samsung Galaxy S21 or S21 Ultra over 36 months, with 0% interest. 

To help share the good news, PayPal is looking to create a suite of social videos - utilizing existing video assets - to promote the offer, and encourage consumers to use PayPal Credit when looking to upgrade their smartphones. There will be two sets of assets; one set featuring the Samsung  S21 Ultra, and another featuring the S21 Standard. Videos featuring the S21 Ultra will be aimed at PayPal users who are current Samsung device owners. Videos featuring the S21 Standard will be aimed at PayPal users who do not currently own a Samsung device. All assets should show off a key feature of the S21 Ultra and S21 Standard visually, before highlighting the offer available through PayPal Credit. 

For the purposes of the pitch phase, we're asking that you put together a :15 proof of concept video (1x1) video illustrating your creative approach. You can find the existing video footage, fonts & logos for your use HERE. Music will also be key here - please select a track from one of Tongal's three partner music libraries for use in your proof of concept video that shows the energy & tone you are aiming for. We're expecting very light branding of PayPal & Samsung at the front, bracketed by PayPal messaging in the final third.

 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 16 total video assets, with 4 core videos, and 4 total GIF assets. Versioning includes two different endcard variations for each asset, but the difference is only text.

• One :15 video for S21 Ultra (1x1, 9x16) + 2 endcard vars. for each
• One :06 cutdown for S21 Ultra (1x1, 9x16) + 2 endcard vars. for each
• One :15 video for S21 Standard (1x1, 9x16) + 2 endcard vars. for each
• One :06 cutdown for S21 Standard (1x1, 9x16) + 2 endcard vars. for each
• Two animated static GIFs for S21 Ultra (1x1) + endcard vars. for each
• Two animated static GIFs for S21 Standard (1x1) + endcard vars. for each

 

TIMELINE: 

• PLEASE NOTE: This is an extremely fast-moving timeline, with all final files due by Monday (3/15)
• For the full project timeline please see the Assets section.

 

EXPOSURE:

• Facebook (1x1)
• Instagram In-Feed (1x1)
• Instagram Stories (9x16)
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Existing PayPal customers in the UK with Samsung devices
• Existing PayPal customers in the UK who do not have Samsung devices 

 

TONE: Sleek, stylish & exciting

 

EXECUTIONAL MANDATORIES: 

• Videos may NOT use the existing music in the reference footage; you must select a new track from one of Tongal's three partner libraries
• Videos must utilize the PayPal brand font for any text on screen. You can find the font files in the folder linked above 
• Videos must feature the provided Samsung logos in the opening frames 
• Videos should include a CTA towards the end of the video with the provided PayPal credit logo, and the following CTA: "Buy with PayPal Credit, 0% interest for up to 36 months.*" When this CTA appears, you will need to include the following line as a legal disclaimer at the bottom of the frame: "*Subject to status. Terms and conditions apply. UK residents only."
• Following the CTA frame, videos will need to include the following legal text in the same font size as the CTA, on its own endcard frame:
  • Representative Example:
  • Representative: 19.9% APR (variable)
  • Purchase interest rate: 19.9% p.a. (variable)
  • Assumed Credit limit: £1,200
• 9x16 assets must take into account a 250px safe area around the top and bottom of the frame 

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget up to $6,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.

• PROOF OF CONCEPT VIDEO (REQUIRED): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Please put together a 0:15 proof of concept video (in 1x1) that gives a sense of what will be happening in your full video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You only need to submit a bid for this project, not a full budget proposal. The Sponsor would like each producer to create the full suite of videos with a cost of up to $6,000 total.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.