REFERENCES FOR INSPIRATION OR TONE:
PAYPAL PRODUCTS:
Schools might be letting out for the summer right now, but we're looking ahead at Back to School here, and whether it's school supplies, fashion, or really any other thing that you may need this fall, PayPal believes that you can trust in yourself to be yourself, and to decide how to bring your best self to the table (or the classroom). When you pay with PayPal, you take control of your financial freedom in the way that suits you best. Simply, securely, and with all the flexibility you may need, through the wide range of products and different ways to pay that PayPal offers. All of this is what's at the core of Trust the Way you Pay, PayPal's campaign platform, and it's what they're looking to communicate as they launch into a multi-faceted, multi-platform digital and social campaign this summer.
The goal of this project is to produce almost every element of that fast-moving campaign, and so it will involve creating a large collection of live action video and photo content, with nearly 200 assets, and potentially some social post copywriting (this brief will be updated if that's confirmed during the Pitch Phase). The campaign includes several hero videos that will serve as an anchor, as well as individual videos that will profile different key PayPal products and other messages, multiple variations of those videos for different aspect ratios and platforms, and a substantial assortment of supporting content in the form of cutdowns, GIFs, and static image assets. This suite of content should focus on everyday moments, and a positive and emotional story, inspiring consumers to Trust the Way You Pay when they check out with PayPal. Everything will build upon existing PayPal brand foundations, and further details will be provided to a select group of filmmaking teams.
Necessarily, this will require a robust team - this is not something than an individual filmmaker can handle - and you will need to tackle a large number of deliverables in parallel, while moving at a very quick pace. We will put a high premium on organization, close attention to detail, and regular communication. You should expect to create and manage a thorough pre-production campaign document, with an asset tracker, and an asset library, and ultimately we expect to have at least 6 days of physical production, and you will need to have multiple editors in post-production to be able to keep up with the fast-moving schedule.
In terms of the creative, we're anticipating that we'll develop about 8 different "vignettes" or individual stories, that we'll use in a modular fashion to piece together several different hero videos. Those vignettes will then also be used as standalone videos, and as the basis for different cutdowns and GIFs. It's reasonable to assume that each vignette will require its own cast and at least one location, but it's possible that may change as the campaign is developed in conjunction with PayPal. Photography will also be important to the campaign, so you should anticipate to work photography into each day of physical production. Motion graphics capabilities are absolutely critical, and you'll need to account for VFX compositing if talent is shown using their phone in a shot, which is more likely than not.
As not all details can be shared yet, if you are interested in being considered for this project, please be sure to submit your team to the Pre-Qualification Phase. This will be a highly competitive project, and six teams will be selected and receive funding to put together a full pitch with their vision for the campaign. One team will be selected to move forward into the Video Phase and produce the full suite of content.
THE PROCESS
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: A work-in-progress breakdown will be shared with the six filmmaking teams selected for the Pitch Phase, but as mentioned above, you can expect approximately 200 assets, ranging in duration from :30 to :06, in three aspect ratios: 16x9, 4x5, and 9x16. We expect to shoot 8 different vignettes, which will be used to modularly build several hero videos, and all of the short form content. GIFs and standalone photography assets are also included.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE:
TONE: Positive, relatable, authentic, inclusive, optimistic, humble, clever
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
PITCH QUALIFICATION PHASE:
In order to be considered for the full Pitch Phase, you must include the below materials in your Pitch Qualification Submission. This Phase gives filmmakers the opportunity to submit a 500-character synopsis with some initial creative thoughts for the social suite, and tell us a bit more about your team. Six creators will then be given $750 to develop robust treatments as part of the Pitch Phase.
PITCH PHASE:
If selected to move forward to the Pitch Phase, you will be sent additional information about the campaign to create a robust Treatment as part of your pitch. You must include the below materials in your pitch submission to be considered for this project. For examples of effective pitches, check out this gallery.