CHARACTER DESCRIPTIONS

• Hank (Michael Cera): From fumbling Fido to fearless friend, Hank bumbles, barks, and battles hisway to becoming a true Samurai. The lone dog in a world of cats, Hank proves it doesn’t matter what you look like on the outside, what’s important is who you are on the inside.
• Jimbo (Samuel L. Jackson): Once famed, now shamed, this former master Samurai is now the cat- nipped cat of Kakamucho. Reluctantly honouring his Samurai oath, Jimbo mentors Hank. And through their friendship, the lost cat finds himself.
• Ika Chu (Ricky Gervais): The ultimate narcissistic baddie, his dream of building the grandest palace in the land is threatened by the town of Kakamucho. He will stop at nothing to wipe “that eyesore” off the map.
• Emiko (Kylie Kuioka): A white-hot ball of feline fury, Emiko may be small, but her fighting spirit is huge. She embodies everything it means to be a true Samurai.
• Sumo (Djimon Hounsou): Though this towering tabby fights with brute force, Sumo is “just a prawnin the ocean of life.” Sent to destroy Kakamucho, he is won over by Hank’s kindness and finds enlightenment on his journey.
• Ohga (George Takei): Ika Chu’s right-hand cat, he would do anything to please his beloved leader... especially wiping “that eyesore” of a town off the map.
• Yuki (Michelle Yeoh): Like all good mamas, Yuki is fiercely protective of Emiko. Behind her stern façade is a heart full of love which bursts with pride for what she knows her daughter can achieve.

In terms of executions, the paw-sibilities are endless! We're open to seeing creative executions for everything from stop motion & animation, to motion graphics, to paper craft, to photography or low-fi lifestyle content, and everything in between. Not to mention, other creative executions like memes, frame breaking, makers content, comic slicing, or even AR filters! Do you have a cute dog or cat with a movie star personality? Include them in your pitch!  Executions should feature Paws of Fury characters, but how they are incorporated is up to you. While you have access to official reference images of the characters and artwork from the film, as well as trailer assets, the expectation is that you will be creating the characters yourself to fit the creative concept you submitted. 

For your pitch, we're asking that you include at least 1 creative concept per social post in your treatment (4 total). These creative concepts should illustrate the potential creative approach you would plan to execute for each post, along with any specific characters you would plan to feature, so make sure to show off your purr-sonality through your pitch. You can mix & match format and execution depending on what would work best for each post (for example, you could pitch a stylized meme for the Caturday post featuring characters from Paws of Fury, and a claymation approach to introduce the various characters like Hank). 

It's strongly recommended that the creative execution for each day category feel different and unique. Paramount is NOT looking for 4 assets that are similar in style and approach. Each asset should be able to stand on its own while still feeling on brand for Paws of Fury. We encourage you to check out the Background section for more information about the characters. 

While Paramount is primarily looking for one creator to make all 4 assets, there is a chance Paramount may want to "mix and match" ideas from different creators. If that's the case, Tongal will reach out to those creators individually to work out a revised budget based on your bid to create all 4 assets.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are up to 16 total assets 

• Four videos or still images (16x9, 4x5, 1x1, and 9x16). Length/format will be dependent on your creative execution.

TIMELINE: 

• This is a fast moving timeline with all final deliverables due 6/1.
• For the full project timeline please see the Assets section.

EXPOSURE:

• Paramount's Instagram, Facebook, and TikTok
• Paws of Fury's Instagram and Facebook
• Please review the platform best practices page.

TARGET AUDIENCE:

• Instagram: 13+ fans; current viewers; young adult/older Gen Z
• Facebook: Young adult/older Gen Z/Millennial; Parents

TONE:

• Punny, smart, authentic, good-natured, diverse, celebratory
• Fun, edgy, cool and comedic
• Self-aware, hiss-terical, surprising, winking but not too snarky… and above all, playful!  :)

EXECUTIONAL MANDATORIES: 

• Your ideas should NOT be aimed at kids and MUST be geared towards an older audience (13+ but preferably 16+).
• You can use the provided character and artwork assets or the trailer assets as inspiration for your pitch, but all character design should be original.
• Text can be incorporated but is NOT required
• Assets can use music, but it is NOT required
• Assets should feel contemporary and adult facing, while still remaining family friendly
• Video executions should be short form, with a maximum run time of :15 or less
• Your pitch should be respectful of the different cultures displayed throughout the movie.

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $6,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute these videos or static assets.

• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the social assets. For the purposes of the Pitch stage, we're asking that you include at least 1 creative concept per social post in your treatment. These creative concepts should illustrate the potential creative approach you would plan to execute for each holiday, along with any specific characters you would plan to feature. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video and design work. Please be sure to also provide examples of any past social videos or static assets you have created. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• BID (REQUIRED): Please submit your bid for this project. The sponsor would like each producer to create all four social assets for up to $6,000 total. Please note that you only need to submit your bid - you do not need to submit a full budget proposal for this project.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.