The Mystery Sponsor wants to highlight key moments in the patient journey for both the patient and their family when going to the hospital to receive needed care. The current target patient group is new moms. The Mystery Sponsor will provide more clarity on the final target patients after the pitch winner is selected. The Mystery Sponsor wants to create three separate interview videos featuring patients and / or their families talking about their experiences leading up to, during and after their hospital stays including surprising, challenging, or delightful moments. As part of this we want to highlight the generational connectivity and shared needs from a healthcare provider, meaning the impact on the patient’s family as part of the story. Their retelling can range from how efficient the process of getting admitted was, to the service and attention the caregivers provided, to what it felt like to be discharged.

What you need to know:

• There current focus for the video is on new moms but this may change. The Mystery Sponsor will provide guidance on this after the pitch winner is selected.
• The Mystery Sponsor wants to highlight the generational component of the patient journey – meaning the role of parents and children in the patient’s experience
• The Mystery Sponsor is open to casting actors / actresses, but ultimately the video needs to feel authentic.
• Each patient interview should be approximately 40-45 seconds. These will ultimately need to be combined into a single video that weaves in the interviews together to create a cohesive story and connections between the patients.
• You’ll need to interview the three new patients at three distinct looking locations.
• Some light graphics work will be required.
• The Mystery Sponsor will provide talking points for the patients to create their own dialogue/answers from. The producer will need to work with the actors to create an authentic sounding story and patient experience based on the talking points.
• Please note this project has a tight timeline with a fast turnaround. The full timeline is included in the Objectives section.

Create a 120 – 135 second Video featuring interviews with three patients talking about their journey and overall experience during their hospital patient journey (before, during, after).  

NOTE: The patients featured can be actors, but ultimately the video will need to feel authentic and real. The Mystery Sponsor will specify desired casting demographics to the Pitch winner, but please feel free to suggest casting options as part of your Pitch if you already have someone in mind.

In your Pitch, you should highlight your approach to the interviews and how you’ll accomplish a video that feels authentic and real.

The interviews should….

• Mention critical moments in the patient journey which starts with awareness of the health system and the need for staying healthy, and extends through receiving care, treatments, follow-ups, and sharing the experience with others.
• Mention healthcare system features, offerings, technologies, policies, etc.  that make a difference for patients (or those that are missing).
• Highlight “moments that matter” – non-obvious interactions that make the difference between “ok” and “excellent” health outcomes and patient satisfaction.

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase. This means you will be required to submit certain items for approval before moving onto the Video Phase. The approval item for this project is:

HEADSHOT – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.

IMPORTANT: No filmmakers may begin shooting their Video until all approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

 

--Target Audience and Exposure: The video will be shown at a conference for healthcare executives.

 

--Tone: Authentic and sincere.

 

--Inspiration:

Lessons from Dad: https://tongal.com/l/58ok79foim1p

Beautiful Mommy: https://tongal.com/l/2gugbrcosbvn

Ritual Adventures: https://tongal.com/l/16y2xim8jnskh

--Timeline:

Pitch Phase: October 6 – October 10

Pitch winner selected: October 12

Pre-production Phase: October 12 – October 19 **A kick-off call will be schedule on 10/12 or 10/13

Video Phase: October 19 – October 24

First Cuts Delivery to Sponsor: October 24

Editorial Feedback from Sponsor: October 25

Final Revised Videos Delivery to Sponsor for final approval: October 27

Master Files Delivery: October 30

This Project will be worth a total of $11,000 and consists of 4 of Phases:  a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute these three interview videos:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Script (Optional): This should include dialogue from the video you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner(s) will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,500. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:

HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

 

PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create a 120 - 135-second Video based upon their winning Pitch.

--Video Phase Payout: Winners of the Video Phase will earn $5,500 upon completing the video and revisions (see revision phase for more details).

 

--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand. Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential the sum total of (5% of each Video amount,  up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

1. The Video MUST not exceed 135 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.