You might know Palmolive from their dish soaps, but over in Europe, Palmolive is a trusted company offering a whole line of household goods, including body wash infused with natural ingredients. Palmolive combines natural extracts you know like honey or olives and milk for a velvety shower experience that is sensible for your body and for your budget. Check out Palmolive Naturals Body Wash here for some moisturizing inspiration.

You may have also seen our recent Palmolive Campaign Idea project where we found three great Campaign Ideas. Now we need your help to take these awesome Ideas and craft them into Video Concepts for the Palmolive audience.

Palmolive’s audience, primarily women, strive to enjoy everyday moments, take the right state of mind, and consider positivity essential to well-being. The faster the world moves, the more important it is to enjoy the little, everyday moments. Using Palmolive’s uplifting tone, your Video Concepts will use body wash as a catalyst to help remind the viewer not to overlook the things and people that truly matter.

 

We’re looking for vibrant, creative concepts based on one of the three following campaign idea advertisements that use Palmolive Body Wash as a way to bring a little positivity to the lives of the viewer. While the connection to the product is vital, they don’t want product centric spots. Ultimately, it’s about focusing on relatable and truthful human moments (big or small) and making a strong and organic connection to Palmolive Body Wash.

Campaign Idea 1: Shower Thoughts

We all know the experience of having epiphanies in the shower, there is even scientific research on the phenomenon! Come up with a Video Concept that ties Palmolive Body Wash to the positive experience of having those great thoughtful moments.

Campaign Idea 2: There’s a Reason

Some things in life just don’t need explanation to why they are so great, there’s a Reason, but you don’t even need to go there. Create a Video Concept that focuses on these great self-evident moments and then comes back to Palmolive Body Wash, a trusted household name for over a hundred years, “There’s a Reason”.

Campaign Idea 3: Little Moments

Remind people to be on the lookout for little happy moments, every day. Though not life-changing, these moments can add up and have a big impact on someone’s life. Submit a Video Concept that either uses Palmolive Body Wash as a way to remind people to notice these “Little Moments” or as inspiration to create more of these “Little Moments.”

--Executional Mandatories:

• Must focus on people’s experiences first, but include Palmolive Body Wash as a part of that experience.
• Should be positive and playful, but not slapstick or foolish

--Target Audience:

• Women who know how to take care of themselves and define beauty not just by how they look on the outside, but how they feel on the inside.
• These positive feelings should also be shareable to the people around them, be it friends or family. Relatable to everyone

--Tone: Positive, mindful, uplifting, empathetic, vibrant

This Project will be worth a total of $1,500 and consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT - Tell us your Concept, in 500 characters or less, for a Palmolive Body Wash video inspired by one of three campaign ideas centered around people, their shower experiences, and positivity. Three winning Concept creators will be awarded $500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old. 

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.