You might know Palmolive from their dish soaps, but over in Europe, Palmolive is a trusted company offering a whole line of household goods, including body wash infused with natural ingredients. That’s where you come in – we’re asking you to come up with some brilliant Campaign Ideas to present the naturally infused Palmolive body wash line to the European market.
Most of us have experience using body wash in our daily lives. Body wash is more than just a way to stay clean, it invigorates our mornings, revitalizes our bodies after a long day, and keeps our skin smooth and beautiful for those nights out. Body wash is part of our hygiene rituals, but also an indulgent way to treat ourselves.
Palmolive combines natural extracts you know like honey or olives and milk for a velvety shower experience that is sensible for your body and for your budget. Check out Palmolive Naturals Body Wash here for some moisturizing inspiration.
Because Palmolive plays in an international market, your Campaign Idea should be a visual one that portrays an experience that is easily translatable between cultures. Palmolive is aware that body wash isn’t going to radically change any lives, so they’re looking to treat the viewer with respect and not promise the sun and the moon. Instead, express why choosing Palmolive is the right choice for any family household.
What is a Campaign Idea?
Campaign Ideas are the foundation for a brand’s marketing and articulate the inspirational anchor of the brand. They connect a consumer insight or universal truth to the brand’s identity. A Campaign Idea should create enough space for numerous creative executions to develop and thrive, and push the brand’s boundaries -- without breaking them. It is the vehicle by which the brand delivers its message across all consumer touch-points.
At its most fundamental, a Campaign Idea should be:
1. Original: First and foremost, your idea must be original. Be careful not to subconsciously take another Campaign Idea and stick a new brand’s name on it.
2. Creative: This one is tougher to define, but a Campaign Idea has to be more than a flat statement or demonstration of product capabilities. Yes, there will be an aspect of these, but typically, that something more is a story or narrative frame.
3. Repeatable: A Campaign Idea has to be big enough to hold or suggest more than one execution, be it video, print ad, Tweet or Facebook post -- such that you can see the relation or relevance from one to the next.
Check out this post for a more thorough explanation.
This Project will be worth a total of $1,500 and consists of a Campaign Idea Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: CAMPAIGN IDEA – Tell us your Campaign Idea for Palmolive’s naturally infused body wash in 500 characters or less. You may also upload a visual asset if it helps illustrate your Campaign Idea. Three Campaign Idea winners will be awarded $500 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member.
7. You must be at least thirteen (13) years or old.
8. The Sponsor reserves the right to repost the contest at their discretion.
9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.