Below are Paleovalley talking points and additional fun facts about the brand that should be weaved into the messaging of your concept:
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
*Owing to product availability considerations, you must be able to receive product at an address in the U.S. or Canada*
When you're an active person on the go, it can be hard to find healthy snacks that fuel your body when you're out and about, and it's similarly difficult to prepare snacks yourself that pack and travel well. This is where Paleovalley becomes your best friend. As a company that's deeply passionate about making a real difference in the way people nourish their bodies, that have spent countless hours collaborating with real farmers and agricultural producers, and they're dedicated to creating healthy, travel-friendly snacks that also support regenerative agriculture so they can fuel both your body and planet Earth's too.
The goal of this project is to produce an engaging :30 live action social video that demonstrates how Paleovalley offers a healthy paleo alternative to on-the-go snacks that can fuel your body with real nutrients at an affordable price. This should be friendly and educational above all, and showcase the ease and convenience of Paleovalley beef sticks in an authentic way. Whether it's a direct-to-camera video where your talent discusses the benefits of the beef sticks, or something that demonstrates how these come in handy when you're "on the go," you've got a lot of flexibility in how you can approach this, but the messaging itself will be important, and you'll need to incorporate some of Paleovalley's talking points, which can be found in the Background, You should include messaging in an easy-to-digest way (both literally and figuratively).
This video will be directed largely at health-conscious adults aged 40+ that are the primary buyers of their home and care about improving the health of their families. With that said, you should plan to cast a female around this age who's both friendly, informative, and health conscious. It needs to be someone who can effortlessly list stats in a conversational manner while also keeping things fun and light.
Since this is a YouTube Shorts ad, you'll also want to ensure your video adheres to the best practices of YouTube's ABCDs of creating effective video ads. If you look around their website, you'll get a real sense of how and where Paleovalley likes to place their products, which can serve as a nice starting point for ideating your concepts.
For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 2 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Health conscious adults, largely women, aged 40+
TONE/FEEL: Friendly, authentic, educational
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.