MOVIE SYNOPSIS: When a magical meteor crash lands in Adventure City, it gives the PAW Patrol pups superpowers, transforming them into The MIGHTY PUPS! For Skye, the smallest member of the team, her new powers are a dream come true. But things take a turn for the worse when the pups' arch-rival Humdinger breaks out of jail and teams up with a mad scientist to steal the superpowers for the two villains. With the fate of Adventure City hanging in the balance, the Mighty Pups have to stop the supervillains before it's too late, and Skye will need to learn that even the smallest pup can make the biggest difference. 

CHARACTERS IN THE MOVIE:

• Mighty Pups!
  • Skye
  • Chase
  • Liberty
  • Rocky
  • Marshall
  • Zuma
  • Rubble
• Ryder (if shown with Pups)
• Victoria Vance ‘Vee’
• Mayor Humdinger
• Junior Patrollers (Nano, Tot, Mini) as a group.

REFERENCE ASSETS:

• Trailer
• Poster
• Motion Poster
• Title Treatment
• Film Stills

No job is too big, no pup is too small! PAW Patrol: The Mighty Movie premieres in theaters on September 29th, and the iconic pups that everybody knows and loves are back for another adventure. To help promote the movie, we're looking for social media-savvy creators that can make a captivating and engaging TikTok-first video - something that's clever, fun, and shareable to resonate with parents and fans everywhere. PAW Patrol has made a big cultural impact - not just on kids, but on parents, too - and the goal is to create a video that taps into the zeitgeist. Think about what YOU as an adult/parent would want to see.

This is not about creating a trailer cutdown or anything like that - in fact, you shouldn't be using any existing assets from Paramount - and the goal of this project is not about creating an ad. This should be much more fun. Surprise and delight! Consider a cool live-action approach that uses clever transitions and fun edits, or use stop-motion animation to bring The Mighty Pups pack and their galactic superpowers to life. Build, bake, cosplay, pose, puppeteer, or do something super random that takes things to the next level. Your concepts should appeal to adults and parents of toddlers, and your videos should also feel native to the TikTok platform, and lean into the trends and styles that would organically come across your "For You" page, while still being tonally in line with the PAW Patrol voice on social media. 

So many creative possibilities are open to you, and below are a few thought starters to consider, but obviously, if you have other video ideas that feel native and aren't on this list, Paramount still wants to hear them.

• Pup Transformations - Create a transition video where you turn your own dog into your favorite PAW Patrol pup using clever costumes and effects.
• The Pups in Pop Culture - Think about how the pups fit into the big cultural moments that everyone is talking about. Which pup would you draft first for your fantasy team? Is Skye in her fearless era? Get creative!
• Pet Talent Show - Showcase your furry friends performing tricks or actions inspired by the PAW Patrol characters.

You'll find the movie's synopsis, some character info, and some reference assets in the Background. Be sure to check that out. Also, Paramount is looking to greenlight multiple creators here, but each creator will only be responsible for making ONE TikTok video. 

We also encourage you to submit an optional proof-of-concept video that illustrates how your idea would come to life. Your proof of concept should be designed for TikTok, shot in a 9x16 aspect ratio, and up to 30 seconds. You can even create your proof-of-concept video in the TikTok app itself. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: Each greenlit creator will create one video:

• One up-to-:30 social video (9x16)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• TikTok

 

TARGET AUDIENCE:

• Parents of pre-schoolers
• PAW Patrol fans of all ages
• Families with young children
• Young adult nostalgia fans

 

TONE: Funny, smart, authentic, good-natured, diverse, supportive, celebratory

 

EXECUTIONAL MANDATORIES: 

• Your ideas should NOT be aimed at young kids, and MUST be geared towards adults and parents of toddlers. 
• Any depictions of the characters must be wholly original works. Paramount will NOT be providing any character assets. 
• Text can be incorporated but is NOT required.
• Assets should feel contemporary and adult-facing, while still remaining family-friendly.
• Video executions should be in short form, with a maximum run time of :30 or less.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $5,000. If it makes sense, you may feel free to submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, and the Sponsor would like each producer to create all of the content listed in the Deliverables section within a budget total of up to $5,000. You can download the budget template here.

• PROOF-OF-CONCEPT VIDEO (Optional): If helpful, we encourage you to submit an optional proof-of-concept video based on the information provided in the Objectives section. Your proof of concept should be designed for TikTok, shot in a 9x16 aspect ratio, and up to 30 seconds. You can even create your proof-of-concept video in the TikTok app itself. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.  The goal is to make your video feel as native to TikTok as possible.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.