PAW PATROL "MAKER" CONTENT EXAMPLES:

In the folder HERE you can check out some successful examples of PAW Patrol maker content that were created for social media. Notice how each of these videos is cute, crafty, and visually unique. Most importantly, all of the videos appeal to parent while still being family friendly.

CHARACTERS IN THE MOVIE:

• Mighty Pups!
  • Skye
  • Chase
  • Liberty
  • Rocky
  • Marshall
  • Zuma
  • Rubble
• Ryder (if shown with Pups)
• Victoria Vance ‘Vee’
• Mayor Humdinger
• Junior Patrollers (Nano, Tot, Mini) as a group.

REFERENCE ASSETS:

• Trailer
• Poster
• Motion Poster
• Title Treatment
• Film Stills

PAW Patrol is on a roll! That's right - the iconic pups that everybody knows and loves will be hitting the big screen this September 29th when PAW Patrol: The Mighty Movie premieres in theaters. When a magical meteor crash lands in Adventure City, it gives the PAW Patrol pups superpowers, transforming them into The MIGHTY PUPS! For Skye, the smallest member of the team, her new powers are a dream come true. But things take a turn for the worse when the pups' arch-rival Humdinger breaks out of jail and teams up with a mad scientist to steal the superpowers for the two villains. With the fate of Adventure City hanging in the balance, the Mighty Pups have to stop the supervillains before it's too late, and Skye will need to learn that even the smallest pup can make the biggest difference.

The goal of this project is to create social-first videos and/or still images that are clever, fun, and shareable in order to generate excitement about the movie and resonate with fans everywhere. We want you to tap your inner "pawsomeness" in a way that's original and interesting. Primarily, your concepts should encourage people to go see the movie on the big screen. The team is open to any creative medium (videos, illustrations, artwork, still images, etc.) so the possibilities are endless. Paramount is especially interested in maker video concepts. These are social videos where you craft, build, bake, or sculpt with unique materials, and also film your creation using fun and engaging editing techniques. To get a sense of what we mean, check out some successful examples of PAW Patrol maker content in the folder HERE. 

An important thing to keep in mind: your concepts should appeal to parents of toddlers, so they can enjoy them as a family.

Below are some thought starters for different themes that you can explore, but if you have other ideas that unique, engaging, and creative that aren't on this list, Paramount still wants to hear about them!  

• Feature the Mighty Pups and their new superpowers (in a way that would appeal to adults)
• PAW Patrol challenges that are cute, crafty, colorful, and/or funny
• Showcase DIY activities that families can do with their kids

For the purposes of the Pitch stage, we're asking that you include at least 3 creative concepts in your treatment, and if you're selected, Paramount will work with you to decide which TWO concepts will move into production. That said, the more ideas, the better! These creative concepts should illustrate the potential creative approach you plan to execute and include any specific characters you would like to feature (check out the Background section to learn more about the characters in the movie). Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for. In addition, Paramount is interested in behind-the-scenes videos showcasing the process of how you made your video, so keep that in mind when developing your concepts.

Understanding that costs can vary depending on the creative execution of each social post, we're also asking that you include a proposed budget for each separate content idea in your treatment. For example, you could pitch a custom illustration where the PAW Patrol pups are transformed into superhero trading cards for $750, or create a sculpture of Skye made entirely out of candy for $2,500. Essentially, we want to know what your budget would be for each individual social post (but no line item breakdown is necessary). 

It's strongly recommended that each creative execution feels different and unique. Paramount is NOT looking for 2 assets that are similar in style and approach. Each asset should be able to stand on its own while still feeling on brand for PAW Patrol. Paramount is looking to greenlight multiple creators, and there's a chance they may want to "mix and match" ideas from different creators. If that's the case, Tongal will reach out to those creators individually to work out a revised budget based on your original bid to create two assets. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total social assets:

• Two short video or static image assets (4x5, 9x16, 1x1)
• Format will be dependent on your creative execution, but can include still images or short videos

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Pinterest
• Instagram
• TikTok
• Facebook
• Ideally, your concepts will work across multiple platforms

 

TARGET AUDIENCE:

• PAW Patrol fans of all ages
• Families with young children
• Parents of pre-schoolers
• Young adult nostalgia fans

 

TONE: Funny, smart, authentic, good-natured, diverse, supportive, celebratory

 

EXECUTIONAL MANDATORIES: 

• Your pitch should include at least 3 concepts for social posts. As a reminder, these ideas do NOT need to feel stylistically cohesive. Instead, each concept should feel different and unique. Please also include a proposed budget for each individual content idea in your treatment. 
• Your ideas should NOT be aimed at young kids and MUST be geared towards parents. 
• Any depictions of the characters must be wholly original works. Paramount will NOT be providing any character assets. 
• Text can be incorporated but is NOT required.
• Assets should feel contemporary and adult-facing, while still remaining family-friendly.
• Video executions should be in short form, with a maximum run time of :30 or less.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $5,000 to create two social assets. If it makes sense, you may feel free to submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): Your treatment should include at least THREE unique creative concepts, and Paramount will work with the greenlit filmmaker to decide which TWO concepts will move into production. These concepts should illustrate the potential creative approach you plan to execute, along with any specific characters you would plan to feature. Please also include a proposed budget for each individual content idea. Your treatment should be a more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, and the Sponsor would like each producer to create all of the content listed in the Deliverables section within a budget total of up to $5,000. You can download the budget template here.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.