Beer is one of humankind’s greatest inventions and if you would like to dispute that then let’s go out for a few beers (on you) and we’ll discuss.
Now, one of the most inventive beer makers ever -- Miller Lite -- is re-launching the iconic Original Lite Can in all its glory. And by “Original” we really mean the first lite beer ever known to man.
In 1975, the Miller Brewing Company introduced a light beer that truly changed the course of beer history forever: a low calorie, less filling beer that doesn’t sacrifice taste or quality. Miller Lite wants you to give everybody a history lesson.
Maybe you want to make a video with ridiculously obvious product placement, or maybe you want to humorously tell the history of Miller Lite. Anything is fair game. Clever, witty, random, weird, and bizarre are all welcome with open arms as long it’s funny, entertaining, and reminds everyone that Miller Lite invented the lite beer as we know it with their Original Lite Can.
And if you’re thinking about doing a straight 70’s homage, cross it off the list. Miller Lite DOES NOT want to be reminded of shag carpets and bell-bottoms -- kind of like how twenty years from now we’re all going to be really embarrassed about Dubstep and not want to talk about it.
That’s it, Tongalers – crack open a Miller Lite and hit us with your most original, hilarious ideas and videos!
Create an amazing or hilarious 30 second video that guys (ages 21-34) are compelled to share with friends. Something that either has them glued them to their seats or rolling on the floor laughing. Remind them that Miller Lite is the Original Lite Beer - the beer that invented the whole category.
--Key Marketing Messages:
• Miller Lite invented the light beer category.
• Miller Lite is triple hops brewed to be full flavored and less filling.
• Miller Lite is brewed for brotherhood – perfect for good times with great friends.
--Target Audience: Male beer drinkers, ages 21-34.
--Executional Mandatories:
• Must mention Miller Lite and the Original Lite Can at least once in the video.
• Please don’t get hung up on the time period of the seventies. This video should focus on originality, not poking fun at disco, etc.
• Participants must be 21 or over to enter.
• All actors in the videos must be over 25. No children and do not reference children or anything related to children. This includes Santa Claus and elves.
• No actual beer consumption may occur in the video. Hold it or cheers with it but no drinking can occur on camera.
• No competitors’ logos may appear in the video.
• Actors cannot appear intoxicated or allude to being intoxicated.
• No crushing of cans or damage to the Miller Lite logo.
• No overt violence – Three Stooges level slapstick is fine but nothing that looks like someone is actually hurt.
• Don’t include anything that would make it appear like the video is being marketed to underage consumers.
• No disparaging stereotypes (race, gender, etc.) Please no religion or politics.
• PLEASE CONFIRM THAT YOUR WORK IS IN COMPLIANCE WITH THE BEER INSTITUTE ADVERTISING AND MARKETING CODE BEFORE SUBMITTING TO ANY PHASE OF THIS PROJECT.
--Tone: amazing, hilarious, fun.
--Exposure: Intended for digital use on Facebook, Twitter, YouTube and other social video platforms.
--Product: The Sponsor will try to make Original Lite Can product samples available for creators to use in their videos.
This Project will be worth a total of $45,000 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for an amazing or hilarious video for Miller Lite in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $900, the 2nd place Video $500, the 3rd place Video $300 and the 4th place Video $200 – see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
• Text (REQUIRED): 500 characters or less summarizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work, showreel, etc.
• Images (Optional): Additional concept art, storyboards, scripts, casting notes, anything that helps get your point across.
• Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.
The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $4,000, at a minimum, and have a chance to compete for the $18,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The 3 winners from the Pitch Phase will each create a 30 second length Video based upon their winning Pitch.
All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the 3 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the 3 Pitch winners, along with the Wildcard creator, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $18,000, 2nd place $10,000, 3rd place $6,000 and 4th place $4,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).
--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $1,500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Should you win, you will also be required to provide a 1080p master file. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. Videos must be in the English language or subtitled.
8. Limit 5 submissions per member, per Phase.
9. You must be at least at least twenty-one (21) years or older to enter.
10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.
14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.