Orgain's content pillars are:

• Clean nutrition: share dedication to clean with high quality, superior ingredients.
• Taste the Difference: content that creates visceral flavor experience
• Orgain’s Passion: Sharing Orgain’s energy and enthusiasm for clean nutrition and the role it has for helping transform lives.
• Real, clean living: Showcasing real ways that people have made clean nutrition part of their lives.

Orgain's Brand Identity (look and feel):

• Vibrant. Sharp. Relevant. Credible.
• Orgain's imagery has purpose and energy. They use language and imagery that is grounded, timely, and relatable-always drawing inspiration from real-life experiences. 

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Check out Orgain's most recent campaign video.

The goal of this project is to find rising stars, self-motivated individuals who lead healthy and active lives to become Orgain brand ambassadors.

Andrew Abraham, M.D. created Orgain with one simple goal in mind --  to put the power of good, clean nutrition in the hands of people everywhere. Orgain goes the extra mile to source organic and high-quality ingredients to maximize nutrition in their products and to ensure everything is as delicious as it is clean. As they continue to create more accessible and inclusive options for everyone, Orgain is looking for brand ambassadors who are just as passionate as they are about clean nutrition and how it transforms lives.

We are looking for:

• Individuals who are about to break out in their lives/careers or are on the "cusp" (think athletes, writers, nutritionists, healthy lifestyle influencers, chefs, etc.).
• Individuals who are informed and proactive about health and wellness and who are looked to by followers and friends for advice in this area.
• Individuals who have an inherent belief that good, clean nutrition has a direct, positive effect on your health.
• Individuals who love to explore new ways to improve their wellbeing.
• Individuals who have at least 25K followers on Instagram or YouTube.
• Individuals who are interested in/open to a long term partnership with Orgain.

You may either submit yourself as an ambassador candidate or refer someone you know. 

If you are referring an ambassador candidate, you will be compensated 10% of the candidate's bid (up to $5,000 per ambassador) if you are able to facilitate the deal with the ambassador and the ambassador completes the deliverables.

DELIVERABLES: Five posts on social media over a 2 month period. 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: Your social media channels. Your posts may be reposted and utilized by Orgain.

 

TARGET AUDIENCE:

• Late 20s–mid 40s
• "Health Prioritizers" that are intentional about food: minimally processed, organic when possible, plant-based, low sugar, no carb. "Eat the rainbow" approach to food, with a focus on fresh, high-quality ingredients.
• Active lifestyles: parents, athletes, hard workers, curious; they prioritize their health and wellness no matter how busy they are.
• Sees healthy food and clean eating as a way to enrich their lives vs a detractor.
• They 'shop the margins' of the supermarket (rather than the center aisles, packed with processed and frozen foods) and don't see eating clean as a handicap but as an enjoyable key factor in a rich, rewarding life. 
• They prioritize active, healthy lifestyles, and know that Orgain products support their goals with nutrition that is clean and convenient.

 

TONE: Honest, straightforward, credible, witty, a little edgy

 

EXECUTIONAL MANDATORIES: 

• Your posts must follow all FTC guidelines.
• If you are selected as an ambassador, you will be asked to provide a signed talent release for each person who appears on the screen, and a location release for each location you use to create your post. 
• If any children or other minors appear in the video, their parents or legal guardians must sign the talent release on their behalf.
  

 

OPEN BID: 

• This is an open bid project, so you will get to set your own bid for creating 5 social posts.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Our priority is ensuring everyone's safety, so if you're shooting any live-action, please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your ambassador submission. 

 

• TEXT (REQUIRED): 500 characters or less telling us why you (or who you are referring) should be an Orgain ambassador and how you (or who you are referring) embody the Orgain brand values.

• SOCIAL MEDIA LINKS (REQUIRED): To your (or who you are referring's) public social media pages (ie. Instagram, Facebook, YouTube, SnapChat, TikTok).

• YOUR LOCATION (REQUIRED): Please let us know which city and state you (or who you are referring) live in.

• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget for five social posts over the course of two months. If you are referring another individual, please submit their bid exclusive of the referral fee.

• SOCIAL MEDIA POST BREAKDOWN (REQUIRED): 500 characters or less telling us how you would incorporate Orgain into your posts. Please be specific about where you would post and what the posts will be about. 

• VIDEO (OPTIONAL BUT RECOMMENDED): In a 1 to 3-minute video, tell us about yourself, how you live a clean lifestyle, why you care about clean nutrition, and about some of your past achievements.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Submissions must be in the English language or subtitled.
    
8. Limit 5 submissions per member, per Phase.
    
9. You must be at least thirteen (13) years or older to enter.
   
   
10. The Sponsor reserves the right to repost the contest.
    
    
11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
12. The Sponsor will be entitled to reasonable revisions on the finished posts without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.