Oral-B is looking to re-ignite the power in your smile with its Pro 7000 White brush…the obvious choice for your pearly whites!
A worldwide leader in the tooth-brushing business, Oral-B is the #1 brand used by dentists worldwide. They make high quality, expertly engineered power brushes that deliver a clinically proven superior clean.
Oral-B is eager to help consumers achieve outstanding smiles that are both healthy and beautiful… and in order to do so, they need YOUR help captivating all the peeps that are doing all the manual work without the powerful electric fun!
What you need to know:
***Please note that this project has a condensed timeline so please take that into consideration before you Pitch.***
***PLEASE NOTE that this project has a condensed timeline so please take that into consideration before you Pitch.***
The goal of this project is to create one (1) 30-second video and two (2) 15-second cut downs that communicate in an engaging and authentic way that Oral-B power brushes deliver a clinically proven, superior clean vs. Sonicare. The reason for this superior clean is the rounded head inspired by dentist’s tools that cup your teeth, break up plaque and rotate to sweep it away. These videos are for digital pre-roll so they must be grab viewers attention within the first 5 seconds.
As noted in the Background all Ideas and videos must feature only one principal actor and voiceover artist. Feel free to take inspiration from their current TV spot but since this is for digital they are open to different takes on the current format. Tonally, they want to keep it authentic and stay away from anything that is too gimmicky or contrived.
The cut-downs should be two variations of the 30-second video with focus on different product attributes (e.g. superior technology vs. customer experience care habits/desired benefits).
Pitch winners will be required to get final brand approval on the three (3) scripts (30-second and the two 15-second) along with casting approval for both the on-camera talent and the voiceover artist. This project also has two (2) sets of revisions built in.
PLEASE NOTE that the final spots will include some form of the animated product demos in the current spot. The demos currently run a total of 13 seconds, however you will have some leeway to edit and conform to 30-second and 15-second spots. Your voiceover artist will need to provide the voice for the product demos; you can’t use the existing voice.
--Key Marketing Messages:
Claims:
Oral-B Pro Series delivers a clinically proven superior clean vs. Sonicare Diamond Clean
Demos:
Oral-B’s rounded brush head was inspired by dentists’ tools to cup your teeth, break up plaque, and rotate to sweep it away
Tag lines:
Go Pro with Oral-B
#1 Brand Used By Dentists Worldwide
--Target Audience:
Male and Female consumers that are using a manual toothbrush, but are open to upgrading to an electric toothbrush, who may be more familiar with Sonicare brushes.
He/she tends to be a purposeful consumer – detail oriented, results driven, with aspirations to establish a healthy foundation for the future.
--Executional Mandatories:
-- Exposure:
These videos will be used in digital pre-roll
This Project will be worth a total of $30,000 and consists of three (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a digital video to convince audiences to switch to Oral-B power electric toothbrush in 140 characters or less. Remember, an Idea (What is an Idea Phase?)is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Video based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $737.50) – see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $14,750 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $14,750 (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The Pitch winner from the Pitch Phase will create a 30-second Video and two (2) 15-second cut-downs based upon their winning Pitch.
NOTE: The 30-second video and two (2) 15-second cut-downs are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $14,750 (less any 5% one-time residual payments paid to the Idea winner, as applicable).
--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal "Invite Friends" functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 30-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4.BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 5 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to two rounds of reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.