Nearly two decades ago General Motors launched OnStar and driving hasn’t been the same since. OnStar created a communication infrastructure that delivers the support people need to drive confidently.

 

OnStar has taken their groundbreaking service to the next level by now offering a built-in 4G LTE Wi-Fi hotspot in most 2015 Chevrolet, Buick, GMC and Cadillac vehicles. With the speed of 4G LTE, the reliability of an always-charged battery and a roof-mounted antenna, this is their fastest, most reliable connection ever—more powerful than a smartphone or mobile hotspot.

 

OnStar wants your help to create 8-20 second user-generated videos communicating how empowering a connected car with a built-in Wi-Fi hotspot is, and what a driver or passenger could do with it. Please read the Objectives section to get all the important details on this awesome new project. 

 

 

The goal of this project is to create twenty-five 8-20 second user-generated videos communicating how empowering a connected car with a built-in Wi-Fi hotspot is, and what a driver or passenger could do with it. Videos should highlight unique, productive, and fun ways to leverage OnStar's 4G LTE technology. While 4G LTE should be the primary focus, other OnStar offerings and benefits are not off limits. Each suite should have numerous and diverse interview subjects. Please check out this link for more details on OnStar with 4G LTE.

 

--Executional Mandatories:

 

• Each Pitch winner will be required to create twenty-five 8-20 second videos.

 

• Videos need to have a user generated feel for social authenticity and should not feel like brand created digital videos.

 

• Videos cannot feature paid actors.  We want real people with real reactions.

 

• An interviewer cannot be seen or heard.

 

• No competing products and in/around vehicle.

 

• Should align legal safety guidelines avoiding distracted or unsafe activities near vehicles (see Assets tab).

 

• OnStar with 4G LTE is available in most 2015 Chevrolet, Buick, GMC and Cadillac vehicles. While all videos within each suite don’t have to take place in one of these vehicles the sponsor would like some interviews do so and also show people interacting with the app. Vehicles are limited, but depending on the Pitch the sponsor will work to inform vehicle selection or supply if possible.

 

• Please avoid mentioning names of specific websites. 

 

• Diverse and numerous interview subjects please.

 

--Key Marketing Messages:  

 

• This is our most powerful OnStar ever, empowering you and your passengers to create a highly connected world inside your car.

 

• With the speed of 4G LTE, the reliability of an always-charged battery and a roof-mounted antenna, this is our fastest, most reliable connection ever—more powerful than a smartphone or mobile hotspot.

 

--Target Audience: Anyone and everyone who wants a fast reliable connection from their vehicle.

 

--Tone:  Optimistic, enabling, technology advanced, and smart. Manner should be warm, friendly and helpful.

 

--Exposure: GM and OnStar social channels.

 

Product: Vehicles are limited, but depending on the Pitch the sponsor will work to inform vehicle selection or supply if possible.

 

 

This Project will be worth a total of $37,500 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch convincing the Sponsor why you should be selected to execute twenty-five Videos based on the ask contained in this brief using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Production Plan (REQUIRED): A description of where you would hold these interviews and how you would bring in interesting and willing subjects. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 4 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $10,500 First Place video prize. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.     

 

PHASE 2: VIDEO – The 4 winners from the Pitch Phase will each create twenty-five 8-20 second Videos based upon their winning Pitch.  The Judges will score each video suite submitted by the Pitch winners to determine the standings for the Video Phase.  Remember, the 4 Pitch winners will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,500, 2^nd place $5,000, 3^rd place $5,000, and 4^th place $5,000

 

--Music:  Tongal has partnered with Killer Tracks which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission. Music from this provider is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. Please note that Killer Tracks is the exclusive music provider for this project.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,250 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Videos MUST not exceed 20 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material or legible third-party trademarks, logos and business names. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least eighteen (18) years or older to enter.

 

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

 

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

 

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

 

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

 

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.