REFERENCE VIDEO: McDonald's would like to replicate the style and tone of the below video when covering the Coffee, Cards & Conversation event. Though please note that the reference video includes multiple locations, while this project will only requiring filming on a single day in one location: in the Dayton, Ohio McDonald's restaurant.

• Crew Member Story

McDonald's has long been a kind of meeting space in communities across the country. That is true in Dayton, Ohio, where a McDonald's Crew Member has created a monthly meetup for senior citizens in the community called Coffee, Cards & Conversation. Each month, 15-20 seniors gather at their local McDonald's restaurant to play cards, connect, and enjoy coffee & pastries. The next event will be taking place at a McDonald's restaurant in Dayton on October 5th, and to help tell the story, McDonald's is looking for a filmmaker from Ohio or the surrounding area to capture the event and create a short docu-style video. 

In terms of style, McDonald's is really looking for some simple staged interviews interwoven with b-roll to help tell the story of this event. We want to lead with the narrative of the McDonald's Crew Member, and use that as the lens to tell the story of this event. You can view an example of the style they'll be aiming for in the Background section below. 

On the logistics front, we will be looking to capture all interviews and footage inside the restaurant on the day of the event. You will not be required to capture any additional footage outside of that location. The event will take place in the late morning, so we anticipate you'll want to arrive earlier that morning for setup, and you should be wrapped by the early afternoon. Representatives from McDonald's PR agency will be on site to help coordinate. It's also important to note that the restaurant will be open, so we'll need to ensure that we're keeping a small footprint, and not allowing production to interfere with the operation of the restaurant. We may use simple logo endcards and lower third text throughout the video, but you do not need to account for any motion graphics. 

 

For your pitch treatment, please tell us a bit more about you, where you're based, any past docu-style work you've done, and how you would approach capturing this content on the day. And for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are three total video assets.

• One 1.5-2 minute hero video (16x9; with baked in captions)
• One :30 social cutdown (1x1; with baked in captions)
• One 2-5 minute b-roll stringout (16x9, this does not need to be storytelling piece; instead we'll just need a stringout of different b-roll clips that can be shared with media outlets)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• YouTube
• Internal McDonald's Websites
• McDonald's Corporate Facebook or Instagram
• Please review the platform best practices page.

 

TARGET AUDIENCE: McDonald's employees and followers of McDonald's Corporate Social Accounts

 

TONE: Heartfelt & authentic

 

EXECUTIONAL MANDATORIES: 

• You must be able to film content at a Dayton, Ohio-based McDonald's restaurant on October 5, 2022.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team. 

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.