Orgain is looking for a set of TikTok videos that could hit different ideas like the ones below, but these are just functional thought starters and they're open to new ideas. Think about how popular music or catchy tracks could be integrated into these ideas. Please also check out TikTok's community center for more inspiration.

• Gimme s’more – Use the Orgain s’more protein bar, microwave it really quickly, and add healthier marshmallow and graham crackers for the perfect clean summer treat.
• Pour gains by Orgain – show product usage.
• Scoop Orgain collagen into your coffee.
• Making pancakes with Orgain's upcoming Plant-Based Protein Pancake & Waffle Mix.
• New-Year resolutions & challenges that feature Orgain product.
• The joy of drinking –  a ready to drink after a workout – 20g protein shake as a treat (with good music in the background).
• Highlights & tips for Orgain products popping up (playing off the trend already on the platform).
• Show quick and easy recipes to feature using Orgain, calling out the nutrition facts.

Orgain is looking to grow their TikTok channel organically by creating fun and sharable videos. We're looking for individuals well versed in the food/nutrition, health, fitness/exercise, wellness categories, who could jump on current trends quickly, and who understand how to shoot (and edit!) for TikTok. 

For this project, we're looking for four different filmmakers who can simultaneously create a suite of 4 live-action in-feed videos, each up to :30 in length. Although they should feature Orgain products, these videos aren't meant to be ad content, and the goal really is to create something fun that leverages existing TikTok trends. Allmost all trending TikTok formats make clever use of filmmaking tricks and the vertical format, uses particularly engaging and charismatic but authentic talent, and tries to bring music into the foreground through synchronized cuts or actions, so we'll definitely want to hear about your approach and creative ideas in your pitch! Since this content will begin rolling out in January, it is also important to keep New Year resolutions in mind, as they often revolve around physical and mental wellness (which is what Orgain's all about). 

The brand is also looking for a variety of different TikTok trends and formats, so your videos shouldn't all follow the exact same TikTok trend, but they're open to almost any style or format that's currently trending on TikTok. To give you a sense of what we mean, we've provided some thought starters in the Background based on current trending videos. If it makes sense within the structure of your ideas, you can use the same talent and the same locations for all of your videos. You may also incorporate some motion graphics or animation, but it must feel natural to TikTok. 

In your pitch treatment, please let us know how you would approach the whole suite of 4 videos. Some of your videos can be based on the provided thought-starters, but you should still provide your own creative spin on things. Check out more information in Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: 4 total video assets per filmmaker

• Four up to :30 TikTok videos (9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• TikTok.
• Please check out the TikTok Creative Center for best practices.

 

EXECUTIONAL MANDATORIES: 

• Content MUST be optimized for sound-on viewing.
• Content must be on-brand with Orgain's clean nutrition messaging.
• You MAY use music tracks sourced from TikTok's library, but if you do, you MUST deliver your videos without music, and provide exact timecodes for where the music tracks should be added in your video timeline. Unless your video is specifically referencing a music track, it is still preferred that you use music from the Tongal libraries.
• You must use the Orgain product specified by the client in your videos.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
    
    
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.