Your pitch MUST be based off of one of the below taglines. No matter which tagline you choose, think of how Nutella & Go! can help people take a pause from daily life to create a "wow" moment for themselves, their kids, or with friends and family. Think about how Nutella & Go! gives consumers the opportunity to live in the moment and treat themselves or their loved ones with an indulgent reward.

 

You may combine aspects of different taglines, but your pitch must be aligned to one of these taglines: 

DIP INTO WOW!

The premiere snack to satisfy your taste buds. "Dip in" emphasizes the delectable, rich nature of Nutella & Go!

DIP INTO WOW! highlights the experience of Nutella & Go! and captures both sides of what makes Nutella & Go! a unique snack: it’s not just the creamy Nutella spread, but also the crunchy, dippable breadsticks or pretzels that set it apart from everything else, including Nutella itself. The "Dip" aspect in and of itself is unique in the world of sweet snacks and brings the actions of eating Nutella & Go! to life in a way that's easy to understand. 

JUST GO! WITH IT
Nutella & Go!’s portability is a dual reward for everything we take on every day: not only is it a delicious treat, it’s an opportunity to take a breath and savor the moment. This tagline implies a sense of action and excitement: it feels tailored to our busy lives. Don’t overthink it; just grab it and Go!, even if you’re only going to your couch. This tagline conveys an easy-going, carefree feeling with a positive, active energy and leaves room to show the versatility and convenience of Nutella & Go! It works for both a 'ready, set, go!' mentality and the idea of slowing down and enjoying the moment amid our busy lives, with a possible dose of humor and wittiness.

TURN NOW INTO WOW

With phones and other distractions, it's easier to not be in the moment nowadays. Especially if those moments are normal. With Nutella & Go!, you can turn any 'now' into a 'Wow!' moment for yourself, your kids, or your loved ones.

This tagline captures what makes Nutella & Go! special and conveys it clearly for long-time Nutella snackers as well as those who are new to the product.  It's energetic, and assigns a positive emotion to the product, showing Nutella & Go! as a way to turn ordinary moments into special moments and encourages the viewer to focus on enjoying the moment. Wherever you are, whatever you're doing, whether you’re having the best day of your life or need to salvage a rough day, that moment can be made better with Nutella & Go! 

Among other possible executions, "Turn Now Into Wow" can juxtapose before/after situations in a fun, creative way. Turn any now into wow by activating your tastebuds. Live in the moment, be in the flavor. 

ANYWHERE. ANYWOW!

With Nutella & Go! you can have Nutella anywhere and anyhow you want, and this tagline expresses that versatility. Nutella & Go! is a delicious snack for any moment or place. This tagline captures the portability of the snack and literally capitalizes on the wow-factor, satisfaction, and purity of emotion that Nutella & Go! promises. It's a catchy play on words that is easy to remember, expresses the versatility idea that you can have it anywhere, maintains the "wow" branding, and cleverly expresses the intrinsic euphoria that Nutella provides. "WOW!" is the exact reaction consumers should have after trying the crunch, creamy, salty, and sweet combination of Nutella & Go!

For more inspiration, check out Nutella's current TV spot.

The goal of this project is to create a fun and lighthearted :15 digital video that brings to life one of four Nutella & Go! taglines sourced in a previous project (please see the Background section for those taglines). Your videos will be part of a multimedia campaign to create awareness and excitement around Nutella & Go!, and let consumers know that Nutella & Go! is the perfect snack for enjoying anywhere, at any time.

Nutella & Go! is a snack that pairs breadsticks or pretzels with Nutella. While traditional Nutella is marketed as a breakfast spread with the tagline, "Wake up to Wow,", Nutella & Go! is meant for snacking at any time of day. Nutella & Go! travels well, but it's also great for convenient snacking on the couch or at your desk; it's an easy way to enjoy your favorite breakfast spread, any time of day. Think aspirationally about how your video can help viewers recognize that they deserve a pause, a reminder to live in the moment, and that any moment can be a "wow" moment with Nutella & Go! Beyond that, get crafty about how you can show different people, different locations, and different situations where Nutella & Go! is being enjoyed.

Our priority is to make sure everyone is safe. Along with that, we’re working really hard to keep people working during this strange time. Our advice here is to submit only if you feel you can do something within the anticipated timeline that ensures everyone's safety given today's reality. Changes and flexibility are possible in the timeline, but please consider these factors as you pitch.

 

DELIVERABLES:

• One :15 digital video in 16x9 and 1x1 formats

 

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE:

• Nutella social media
• Nutella & Go! social media and microsites
• Be sure to check out the platform best practices page.

 

TARGET AUDIENCE: Millennials, without children and with children (6–17 years old)

 

TONE: Playful, joyful, outgoing, open-minded

 

EXECUTIONAL MANDATORIES: 

• Your pitch must be based off of one of the taglines in the Background section. You may combine aspects of different taglines, but you will need to align your pitch to one tagline in the dropdown menu on the submission form. 
• Regardless of which tagline you choose, you must consider how Nutella & Go! can make any moment a "wow" moment.
• This project requires a food stylist. Please include links to your food stylist's past work in your treatment.
• Be sure to show the versatility and convenience of Nutella & Go! – it can be enjoyed anywhere!
• Show how Nutella & Go! is indulgent and delicious (don't say it). But avoid showing overindulgence.
• Nutella should never be heated or frozen or combined with other sugary treats (in cakes, on donuts, etc).
• Children under the age of 6 should not be shown eating Nutella & Go! 
• Do not imply any health benefits, or show Nutella & Go! being consumed in a messy or compulsive way (no finger scoops).
• Nutella should be referred to as a hazelnut spread, not a chocolate.
• Product: Product will be provided to the greenlit filmmakers. Greenlit filmmakers must film with the provided product (not store-bought).

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• NUTELLA & GO! TAGLINE (REQUIRED): Please use the dropdown menu to specify which tagline you are pitching against.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• FOOD STYLIST (REQUIRED):  Links to your food stylist's previous work. Consider how a food stylist can take part in your shoot even under shelter-in-place orders, if applicable.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.