From the highly successful "Denise" and "Siobhan" spots, Nature Made has learned how important the #1 Pharmacist recommendation is to their customers.  Pharmacists say they recommend Nature Made vitamins because they trust their quality, and Nature Made was the first vitamin brand in the market verified by USP, an independent organization that sets strict quality and purity standards. When you're in the vitamin aisle, there are a lot of choices to make, and it can be difficult to know which brands are monitoring the quality of their product. This recommendation has made it possible for Nature Made to be the clear reliable choice amongst its competitors, and will continue to be a major part of the brand's awareness. 

Nature Made wants to build upon this aspect of their brand and nod towards the diligence and effort that goes into achieving that level of reliability. Nature Made puts in the time every day to create supplements that are trustworthy and high-quality, and their customers mirror this dedication in their own lives too. Nature Made's demographic are individuals seeking to optimize their wellness and regularly practice healthy habits by taking daily supplements. This is an emotional parallel that we want to capture in these videos. To do so, Nature Made along with the help of the Tongal community created the "#1 for A Reason" concept below:

"#1 for A Reason" - Show people being #1 in their daily lives: a parent plays w/ child & sips out of their #1 Dad/Mom mug, homeowner puts the finishing touches on the best front yard in the culdesac, hobbyist looks over their award-winning craft, etc. In our lives and on the shelf, quality takes time and effort to achieve. Nature Made puts effort and quality into its vitamins, so you can achieve everything you're after in life. To put simply, Nature Made does its best, so you can be your best. We conclude by connecting these moments to Nature Made as the #1 Pharmacist recommended supplement brand

While Nature Made is open to other scenes than the ones listed above, it is important that they feel relatable and familiar. Nature Made does not want to drift into an aggressive tone with high-performance fitness achievements or extreme outdoor activities. This should feel like a slice of life, and viewers should see themselves in the moments that are depicted.

The goal of this project is to produce a small suite of live-action videos illustrating Nature Made's "#1 For a Reason" concept. Nature Made is known to be the #1 Pharmacist recommended supplement brand, and since not every brand achieves this level of trust, the recommendation has been the cornerstone of their marketing efforts. Highlighting this recommendation has been very successful, but now, Nature Made wants to slightly shift the perspective to consider the consumer experience.  Check out the background section for more context.

Using the concept below, we want to draw a clear thread between the excellence that Nature Made puts into its product and the improvements that consumers seek in their own lives. The key point of these videos is to capture that shared commitment to quality and create a connection between the consumer and Nature Made. 

Please Note that as part of your submission this project requires a dedicated photographer and graphic designer who can create banner images derived from the photos.  Additionally, the client will need to attend the shoot remotely so please also factor that into your budgeting.

 

DELIVERABLES:

• One :15 Digital Video (16x9, 1x1, 4x5) - Targetting early 40's demographic
• One :15 Digital Video (16x9, 1x1, 4x5) - Targetting early 60's demographic
• Two :06 Cutdowns (16x9, 1x1, 4x5)
• Four HTML animated banner images (300x250, 728x90, 160x600, 300x600)
• Six static banner images (300x250, 728x90, 160x600, 300x600, 300x50, 320x50)
• 20 Retouched Still Images
• Full photo roll/untouched images delivered RAW

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Digital Programmatic, OLV, YouTube
• Social

 

TARGET AUDIENCE:  Adults 40-60 - They view their health and wellness as multi-dimensional and they believe It helps them to live the life they want to live today and protects them from some of the struggles they worry about for tomorrow. They try to make balanced choices and incorporating healthier actions throughout their day.

 
But life isn’t always simple. Work, family, the world around us, all of it can be hard! At times, they struggle to make it all work, and aspire for easier ways to balance out the challenges life throws at them. Vitamins help them get the right nutrition for a variety of different health challenges. They believe in its power and helping them live a healthier life.

 

TONE:

• Approachable, helpful, and honest.
• Optimistic and Empowering
• Should not utilize comedy or be irreverent.

 

EXECUTIONAL MANDATORIES: 

• Must mention that Nature Made is the #1 Pharmacist Recommended Vitamin & Mineral Supplement brand. 
• Videos must mention the brand within first 5 seconds
• Social deliverables may need to be re-edited to meet the best practices of those platforms.
• Must show a close-up of bottle featuring brand logo and USP seal.
• Banner Images should aim to stay on brand, but updated with new imagery from the project. 
• Must have a dedicated photographer on set. 
• Must be evergreen under COVID-19
• Production must allow for remote viewing of project during filming and photography

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $60,000 - $75,000 range. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. Additionally, please be prepared  to outline the precautions you are prepared to take to shoot under COVID-19 guidelines. Similarly, be sure to mention what considerations you will be making for remote viewing. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos, and be sure to link to the portfolios of your photographer and banner designer. 

• PHOTOGRAPHER (REQUIRED): Please be sure to submit a brief introduction to the prospective photographer(s) you would include in this project.

• GRAPHIC DESIGNER (REQUIRED):  Please be sure to submit a brief introduction to the prospective photographer(s) you would include in this project.

• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to complete the deliverables with a cost range of $60-75k per video.

• SCRIPT (Optional): Share your scripted version of the concept below to give the sponsor a clearer idea of your vision for the spot.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.