CREATIVE VISUAL EXECUTIONS OF THE NICKELODEON SPLAT LOGO:

• Explore a Claymation World with Ninja Turtles & Slime!
• Enter the World of Nickelodeon ft. SLIME, Barbershop Quartet & More!
• Get Your Splat On
• Always Bursting at the Seams with FUN
• Keep Your Thumb Inside the Vehicle at all Times

Nickelodeon is the number one entertainment brand for kids and kids-at-heart, and it's where you can always expect unpredictable fun and an outrageously good time. For those of us who grew up watching Nickelodeon in the 90s and 2000s, the iconic Nickelodeon splat logo holds a special place in our hearts - but now the splat is back, and with a fresh new look that you might've already seen on their social channels. If you haven't, be sure to check it out on their Instagram. Its iconography is bold and new for the younger audience, but it also represents an evolution for the older crowd, tapping into the nostalgia of the Nick splat of the 2000s era. More than that though, the new logo is a literal portal to the boundless world of unbridled imagination and endless possibilities that comes with following your "kidstincts." 

Here's where you come in! The Nickelodeon team is calling filmmakers, animators, and content creators to bring the new splat logo to life in different fun, imaginative, and outrageous ways. This is your chance to tap into your inner Nick kid by cleverly revealing the Nick splat logo in a short video that can run up to :30. In terms of executions, all mediums are on the table (live action, animation, stop motion, etc.), and it's important that you come up with something wacky and creative that plays into the idea of the splat logo being a "portal" that takes viewers inside the crazy world of Nickelodeon. Think about everything that makes Nickelodeon such a beloved kids entertainment brand (slime, orange blimps, zany characters, more slime, etc.) and then create a stylish and highly visual video that will bring the splat logo to life in an unexpected way. This is not about a narrative so much as it is about creating a fun way to set up and subvert audience expectations. 

How you visualize the splat as a "portal" is totally up to you. You CAN animate the splat to see the portal materialize on screen, or it can already exist and we see something go through it, or it can be a means of transformation. The sky's the limit. Make sure to check out visual examples the Background to get a sense of the wide range of creative directions you can take this. You can access the splat logo files HERE.  

While you CAN show Nickelodeon animated characters in your video, it is NOT required. If you do plan on featuring Nickelodeon characters, it's encouraged that your video features older and/or more nostalgic characters alongside more current characters, since we need to ensure all content is geared towards people ages 16+. While you will have access to official reference images of Nickelodeon characters, the expectation is that you will be drawing/animating the characters yourself to fit the creative concept you submitted. You're also encouraged to think about fun ways you can incorporate "Easter eggs" from your favorite Nickelodeon shows into your video. If you're pitching a live-action approach, you CAN use on-screen talent (check out this video for a clever way to do this), but it is not required. Regardless of your approach, your video should feel contemporary and adult-facing, while still remaining family-friendly.

Nickelodeon is looking to greenlight multiple creators here, but each creator will only be responsible for making ONE video. We also encourage you to submit an optional proof-of-concept video that illustrates how your idea would come to life. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: Each greenlit creator will create one logo video:

• One up-to-:30 logo video (16x9, 4x5, 9x16)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Instagram
• Facebook
• Snapchat
• TikTok
• YouTube

 

TARGET AUDIENCE: Young adult/older Gen Z nostalgic fans; Millennial nostalgic fans

 

TONE: Vibrant, wacky, playful, energetic, creative, surprising, nostalgic and imaginative.

 

EXECUTIONAL MANDATORIES: 

• Your videos should NOT be aimed at kids and MUST be geared towards an older audience (preferably 16+). As such, it's highly encouraged that your video includes some older/more nostalgic characters to ensure we are targeting an older demographic. 
• Outside of Nickelodeon-owned shows, characters, and properties, all work MUST be original, and should NOT include or reference any other existing IP or characters.
• The use of voiceover is NOT necessary, and we expect most videos will not need it to tell their story in a compelling way. That said, you MAY use voiceover if you have a compelling narrative reason for it in your video.
• Videos can use music, but it is NOT required.
• Text can be incorporated but is NOT required.

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $3,000. If it makes sense, you may feel free to submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): Your treatment should be a more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, and the Sponsor would like each producer to create all of the content listed in the Deliverables section within a budget total of up to $3,000. You can download the budget template here.

• PROOF-OF-CONCEPT VIDEO (Optional): If helpful, we encourage you to submit an optional proof-of-concept video based on the information provided in the Objectives section. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.