The Sponsor has decided not to move forward with a Pitch on this project. Though most Projects do move forward with a selected Pitch, we will always notify you in the event the Sponsor has decided not to move forward. Please note that regardless of the results, all submissions are reviewed and evaluated by the Sponsor and the Project Team. We sincerely appreciate your time and effort on this project.  

Nickelodeon is the number one entertainment brand for kids and kids-at-heart, and it's where you can always expect unpredictable fun and an outrageously good time. The Nick team is currently rolling out their new 'splat' logo, which you might've already seen on their social channels. If you haven't, be sure to check it out on their Instagram. Its iconography is bold and new for the younger audience, but it also represents an evolution for the older crowd. It's tapping into the nostalgia of the Nick splat of the 2000s era - one that many of us grew up with. More than that, the new logo is a literal portal to the boundless world of unbridled imagination and endless possibilities that following your "kidstincts" makes possible. 

To help transport Nick Kids of all ages into the 'Nickverse', Nickelodeon is looking for a single talented creator to produce an engaging AR filter designed for three different social platforms: Instagram, Snapchat, and TikTok. Creatively, the filter should be the same across those three platforms, but each platform has its own technical specifications and parameters for AR filters that will need to be accounted for. 

Your filter should transform the 'splat' logo into a portal that takes users inside the crazy world of Nickelodeon. Make sure to check out some examples in the Background for inspiration on how this portal could come to life. The portal should NOT be specific to any one Nickelodeon show. Instead, it should focus on the Nick universe as a whole - so think lots of orange, lots of purple, and of course, lots of green slime. While the overall filter should be show-agnostic, the Nick team is game for you to incorporate 'Easter eggs' from different properties for those little "aha!" moments for hardcore Nick fans. For example:

• Teenage Mutant Ninja Turtles: a pizza slice, a mask, a sewer on the floor
• SpongeBob SquarePants: a jellyfish flying by, a pineapple, a spatula
• Rugrats: a little Reptar
• Rocko’s Modern Life: shirt patterns
• iCarly: spaghetti tacos

Your filter should be geared towards an older audience (16+) so any Easter eggs should lean more on older, nostalgic Nickelodeon shows than current programming. Filters can utilize 2D or 3D elements and even sounds based on what works best for your idea. The Nick team has some 2D design elements from their brand library that can be provided to the greenlit creator, if helpful for your concept. Above all, the filter should be fun and encourage people to try it out.

In your treatment, we encourage you to submit at least two ideas for the filter that you would like to create. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are three total assets:

• One AR filter designed for three social platforms (Snapchat, Instagram, and TikTok)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Instagram
• Snapchat
• TikTok

 

TARGET AUDIENCE:

• Young adults/older (13+ fans)
• Gen Z fans
• Millennial fans
• Parents
• Current Nick viewers

  
  

TONE:

• Funny, smart, authentic, good-natured, diverse, supportive, celebratory
• Self-aware, humorous, surprising, winking but not too snarky… and above all, playful!  :)

 

EXECUTIONAL MANDATORIES: 

• Your ideas should NOT be aimed at kids and MUST be geared towards an older audience (preferably 16+).
• Assets should feel contemporary and adult-facing, while still remaining family-friendly.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $10,000. If it makes sense, you may feel free to submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this AR filter.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the AR filter. We encourage you to submit at least two ideas for the filter that you would like to create. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous AR work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual filters.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget bid. The Sponsor would like each producer to create all of the assets listed in the Deliverables section within a total budget range of up to $10,000. Please ensure that your bid factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You only need to include a bid amount, not a full budget proposal.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.