The holidays are nearly here, and the fun-loving characters over at Nick Jr. are ready to celebrate! Nick Jr. is looking for engaging and thumb-stopping social content (aimed at parents of pre-schoolers) that celebrates the winter season and features characters from beloved Nick Jr. shows. They are looking for a single talented creator to produce 5 unique assets - including GIFs, stills, or short video content - that can be used on Nick Jr.'s social media channels. Here's specifically what the Nick Jr. team is looking for:

A post that celebrates National Cookie Day on December 4th
A general winter post that features characters from Baby Shark's Big Show!
A general winter post that features characters from Peppa Pig
A post that celebrates New Year's Eve
A post that celebrates New Year's Day

In terms of executions, the sky is the limit! We're open to seeing creative executions for everything from stop motion & animation, to motion graphics, to paper craft, to photography or lifestyle content, and everything in between. Executions should feature Nick Jr. characters whenever possible, but which characters and how they are incorporated is up to you. For your reference, Nick Jr.'s priority shows are Paw Patrol, Blue's Clues & You!, Baby Shark's Big Show!, Bubble Guppies, and Peppa Pig.

For the purposes of the Pitch stage, we're asking that you include at least 1 creative concept per holiday in your treatment, but the more ideas, the better! These creative concepts should illustrate the potential creative approach you would plan to execute for each holiday, along with any specific characters you would plan to feature. You can mix & match format and execution depending on what would work best for each holiday (for example, you could pitch a stylized illustration for National Cookie Day and a stop-motion GIF approach for New Year's Eve).

It's strongly recommended that the creative execution for each holiday feel different and unique. Nick Jr. is NOT looking for 5 assets that are similar in style and approach. Each asset should be able to stand on its own while still feeling on brand for Nick Jr. We encourage you to check out the Background section for more information about Nick Jr.'s social tone and examples of successful social content.

While Nick Jr. is primarily looking for one creator to make all 5 assets, there is a chance Nick Jr. may want to "mix and match" ideas from different creators. If that's the case, Tongal will reach out to those creators individually to work out a revised budget based on your bid to create all 5 assets.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: 5 total social assets

Format will be dependent on your creative execution, but can include GIFs, still images, or short videos
All assets will need to be delivered in 1x1

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE:

Instagram In-Feed
Facebook
Twitter
Please click here to see the platform best practices page.

TARGET AUDIENCE: Parents of pre-schoolers; Grandparents of pre-schoolers; Young adult nostalgia fans

TONE: Fun, positive & celebratory

EXECUTIONAL MANDATORIES:

Your pitch should include at least 1 concept per holiday. As a reminder, these ideas do NOT need to feel stylistically cohesive. Instead, each concept should feel different and unique.
Text can be incorporated but is NOT required
Assets can use music, but it is NOT required
Assets should feel contemporary and adult facing, while still remaining family friendly
Video executions should be short form, with a maximum run time of :15 or less

OPEN BID:

This is an open bid project, so you will get to set your own budget proposal to create 5 social assets for up to $5,000 total.
By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

Details

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute these videos, GIFs, or static assets.

TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the social assets. For the purposes of the Pitch stage, we're asking that you include at least 1 creative concept per holiday in your treatment. These creative concepts should illustrate the potential creative approach you would plan to execute for each holiday, along with any specific characters you would plan to feature. If it's helpful to you, we've provided a treatment template, which you can find here.
LINKS (REQUIRED): To your previous video and design work. Please be sure to also provide examples of any past social videos, GIFs, or static assets you have created. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

BID (REQUIRED): Please submit your bid for this project. The sponsor would like each producer to create all five social assets for up to $5,000 total. Please note that you only need to submit your bid - you do not need to submit a full budget proposal for this project.

Requirements

Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
Videos must be in the English language or subtitled.
Limit 5 submissions per member, per Phase.
You must be at least thirteen (13) years or older to enter.
The Sponsor reserves the right to repost the contest.
In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.

Background

Objectives

Details

Requirements