Here's a list of some of the most popular current and former Nickelodeon shows that you can use as inspiration for your social posts. Please note: If you'd like to use characters from live-action shows in your pitch, Nickelodeon would like to avoid any Dan Schneider shows except the Henry Danger/Danger Force universe. In order to avoid likeness approvals from the actors, you can only use approved images of the characters that are provided by the Nickelodeon team.
EXAMPLES OF "MAKER" CONTENT:
Here are some examples of crafty and kooky "maker" content that have been produced by members of the Nick Creative Collective. The weirder and zanier, the better!
NICKELODEON BRAND - Nickelodeon is the number one entertainment brand for kids, and it's a brand on the precipice of change. Nickelodeon is expanding its focus far beyond the traditional cable TV channel. Treating Nickelodeon as a lifestyle brand – with content, products, experiences and more – is the core of Nick's future-forward plan. Video that embodies that distinct Nickelodeon feeling and connects with fans old and young can help drive that message.
Spring has sprung, and before we know it, the Summer sun will be shining. To celebrate the warm weather and all the fun holidays that come along with it, Nickelodeon is looking for engaging and thumb-stopping social content that celebrates Mother's Day, Memorial Day, National Smile Day, Pride Month, Father's Day, Juneteenth, the first day of Summer, and the Fourth of July.
Nickelodeon is looking to produce eight unique pieces of content - primarily short videos, but also still images - that can be used on Nickelodeon-owned social media channels, with particular emphasis on the main Nickelodeon Instagram account. This account focuses on current Nickelodeon animated shows like The Loud House, The Casagrandes, and Middlemost Post.
Your content ideas should be primarily geared towards "maker" content - and by that, we mean ideas that revolve around crafting, building, baking, or sculpting with unique materials.
In terms of shows, for reference, older properties like Teenage Mutant Ninja Turtles and Garfield do not often go on the Nickelodeon Instagram account by themselves - but they CAN be included if you show a wide variety or grouping of other Nickelodeon characters. In fact, it's encouraged that your ideas feature older and/or more nostalgic characters alongside more current characters, since we need to ensure all content is geared towards people ages 16+.
Your creative executions should feature Nick characters whenever possible, but which characters and how they are incorporated are up to you. While you will have access to official reference images of Nickelodeon characters, the expectation is that you will be drawing the characters yourself to fit the creative concept you submitted.
For the purpose of your Pitch, we're asking you to include at least 1 creative concept per social post in your treatment (so 8 total ideas). With that being said, the more ideas, the better! These creative concepts should illustrate the potential creative approach you would plan to execute for each holiday, along with any specific characters you would plan to feature. You can mix & match format and execution depending on what would work best for each holiday. For all of your concepts, please find a way to creatively incorporate the new Nickelodeon splat logo into your ideas.
Understanding that costs can vary depending on the creative execution of each social post, we're also asking that you include a proposed budget for each content idea in your treatment. For example, you could pitch a custom Loud House First Day of Summer illustration that costs $500, or bake a cake featuring iconic Nicktoon moms for Mother's Day that costs $2,000. Essentially, we want to know what your budget would be for each individual social post (but no line item breakdown is necessary).
It's strongly recommended that the creative execution for each holiday feel different and unique. Nick is NOT looking for 8 assets that are similar in style and approach. Each asset should be able to stand on its own while still feeling on brand for Nickelodeon. While Nick is primarily looking for one creator to make all 8 assets, there is a chance Nick may want to "mix and match" ideas from different creators. If that's the case, Tongal will reach out to those creators individually to work out a revised budget based on your original bid for all 8 assets.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: 16 total social assets
TIMELINE: HERE. Please note: This is an example timeline. Actual project timelines for each post will be set with creators on an individual basis.
EXPOSURE:
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
OPEN BID:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.