The Mystery Sponsor is launching a new collectible line of small dolls aimed at spirited girls who delight in fanciful humor and appreciate things that are a little different. The dolls themselves are zombie-themed, but each character has died in a humorous way. For example, Freezer Burn is a doll who's died from eating ice cream too fast!

Each doll is 3.5" long and comes in a coffin to unbox, which includes an eye feature to “bring them back to life,” a collector card that tells the doll's death story in a funny way, a few extra play pieces, and a sticker sheet to decorate their coffins. These dolls deliver on fun taboo themes that are a combination of edge and beauty, with lots of unique humor that will make girls want to collect them all. Their Mantra: Beauty is forever. 

Now, the Mystery Sponsor is looking for a fun, memorable, and most of all ownable name for these beautiful zombie dolls. The product is primarily geared towards girls ages 5-8, but the name itself should be gender-neutral. While most of the dolls in the line are girls, they do have boy characters as well. 

Here's what they're after: 

1. The name needs to work for a collection that includes both boy and girl dolls
2. The name should be one word or a shorter two-word name due to the packaging size
3. The product is clear (i.e. it's a zombie-themed collectible doll line for girls ages 5-8)
4. The name is unique and ownable

Come and play, and have a little reanimated fun!

EXPOSURE: The product line will be global, so the name should appeal to a global audience (i.e. not super American).

 

TARGET AUDIENCE: Girls ages 5-8

 

TONE: Trendy, fashionable, humorous, taboo, and maybe even a little macabre. Remember, the tone should appeal to a 5-8 year-old girl.

 

EXECUTIONAL MANDATORIES: 

• In the Assets tab you can review names that have already been considered and rejected by the Mystery Sponsor. In particular, you should especially AVOID the below names:
  • ZomBaes
  • Zombellas
  • Zombebes
  • Zombelles
  • I <3 Zombies
• Your name should NOT use the word "death."
• Your name should NOT be over-sexualized in nature.

NOTE: We're testing a new feature on projects like this. In addition to the 5 concepts that the Sponsor will be selecting, five additional submissions will be selected for Honorable Mention, and each will receive $50 for the great creative work that went into them. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Please put your Name idea in the Title field, and any additional details/explanations in the Name field, using up to 140 characters. Remember, the name should work on its own without any additional context.

As always, your Name idea should be clever and engaging.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.