The LEGO Group is looking for a film crew to capture footage at an upcoming special event in New York City. This event will take place on August 1st at the 5th Avenue LEGO Store, in celebration of the release of a brand new LEGO set based on the winning build from Season 4 of the FOX competition television series, LEGO Masters. It will begin before the store itself opens, and continue throughout the day, and there are a number of key moments and that LEGO wants to capture and feature in content related to the event.
For this project, you will need to assemble a team and capture b-roll footage, with audio, for the full run of the day. We expect that the day will begin with a media presentation of the winning build, including the builders from the winning team. From there, the LEGO model itself will then be elevated and put on full display atop a black podium, where press and media will be able to get up close and personal with the set, and also ask the winning team questions. Once the store opens, LEGO will be providing an exclusive gift for the first 1,000 fans that come in to see the model, and the actual LEGO Masters champions will be onsite providing autographs for anyone who purchases the set based on their winning build.
We'll expect you to capture each of the key moments that happens before the store opens, and at the beginning of the day when fans are allowed in. You'll need to shoot behind-the-scenes footage of the LEGO set, the press presentation, and the interviews, along with families taking part in the store giveaway and signing event. There is a chance we may want you to interview customers while filming as well. We're hoping to see interesting camera movement and you'll be moving around on your feet throughout the day, so you may want a stabilization option like a gimbal. You should capture content for a 9x16 aspect ratio, but also ensure that it can be used for a 16x9 format. Once you've captured your footage, you'll need to immediately provide all of your raw footage to an editor, who will use it to create a :30 - :45 YouTube Short (9x16) about the event and the new LEGO set. You won't be responsible for any post-production.
We're expecting production to be run by a more local team, so no additional travel budget will be provided. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: All raw footage and assets
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if interviewing fans, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms.
TARGET AUDIENCE: Kids, families and fans of LEGO Masters
TONE/FEEL: Fun, celebratory, family-friendly
EXECUTIONAL MANDATORIES:
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