Check out these videos from last years campaign. Although the videos will be higher quality this year, these are great references for tonal inspiration!

• Lynne
  
• Raquel
• Ralph
• Corey
• Diana
• Rainer

Every year, many people make resolutions to improve or change something about themselves. As a company that transforms smiles, this is a very popular time of year SmileDirectClub. So in January of 2022, they will be highlighting four individuals (one for each week) that have already been through Smile Journey process, and have come out on the other end with a healthy, beautiful smile. SmileDirectClub wants to harness the power of their personal reviews, and use them to inspire potential new SmileDirectClub users to start their Smile Journey resolutions in the new year!

 

SmileDirectClub is looking for one editor to edit each testimonial, along with their respective cut-downs, with the aim of making new customers feel confident in the SmileDirectClub process and want to move forward with their aligner journey. While the four people will be diverse so as to relate to a wider audience, each video should have the same happy, upbeat tone that depicts how much these Club Members' lives have changed since starting the program. People are always looking for solid, candid reviews to help them make the strongest purchasing decision possible, and this is why these videos are so important. To see videos from last year's campaign, go to the Background section below.

 

For your pitch submission, we've included a folder of assets with some of this footage for you to create up to a :30 sample video to show the Sponsor how you'd approach these edits. You can download all the assets you have to work with HERE. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 12 total video assets.

• Four :60 YouTube hero videos (16x9)
• Four :30 social cut-downs (1x1)
• Four :30 story cut-downs (9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Bullet out mediums in which the video will appear.
• Please review the platform best practices page.

 

TARGET AUDIENCE: Young adults, Gen-Z, Millennials.

 

TONE: Happy, upbeat.

 

EXECUTIONAL MANDATORIES: 

• SmileDirectClub would like you to use their own, specially made transitions, provided here.
• Please adhere to the brand guidelines in regards to text, coloring, and formatting.
• SmileDirectClub is open to creative music suggestions, but they will need to be within their brand-style for music. You can find some of SmileDirectClub's own composed music for reference here. **Please note that you will still be required to use music from Tongal's libraries, or use custom/original music.**

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• SAMPLE VIDEO (REQUIRED):  Please submit one sample video based on the information provided in the Objectives section utilizing the provided assets (Download the provided assets here).

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.