WW is a wellness company powered by the world's leading sustainable weight loss program. It has a 60-year proven track record of helping people lose weight and transform their lives. WW is the #1 doctor-recommended weight loss program, and one of the few commercial weight loss programs that fulfill expert guidelines for gold standard care. It's the biggest, most reputable weight loss program, with over 5 million members worldwide.

WW (formerly known as Weight Watchers) is looking for a strong graphic designer to create four sets of animated display banner ads, each tailored to key personas of potential WW users, and ultimately driving them to sign up for the program. WW has a wealth of knowledge about each persona’s psychographics, behaviors, and needs that should inform what's shown in the display ads, and this information will be shared with the greenlit designer. 

Display banner ads are image (or image + graphic animation) advertisements, primarily placed on websites, where the user can click through to a brand's landing page to make a purchase (check out some effective banner ads HERE). The banner ads for WW will come in seven different sizes.

WW doesn't have a mandate on what these four banner sets need to cover – that's where your editorial judgment comes in! This might mean that one may feature a single WW member, incorporating quotes from member success stories. Or, you could choose to highlight different value propositions of the WW program. Banner sets can be completely graphic in nature, or be image-based. 

WW is looking for animated display banners where the text appears on screen at different times. You will NOT be required to code the display banners in HTML5 (that will be handled separately by WW), but you will need to create boards for each banner that clearly show frame-by-frame how the text should animate on screen (similar to a GIF). After the display banners have been animated and coded, you will have the opportunity to view the final assets to ensure they look how you intended before final delivery. Examples of past WW display banner ads will be shared with the greenlit designer.

For your pitch, we're really looking at your past work, so you should make sure to share a healthy variety of relevant graphic design work (if you've designed banners in the past, please include!). It would also be helpful to know if you (or someone on your team) has copywriting skills since that will come in handy when developing copy for the display banners. In the "Copywriter Experience" section, please include examples of design work where the copy has been written either by the designer or a copywriter who will be working in tandem with the designer on this project.

Check out more information in the Background section, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 28 total assets, with four sets of display banner ads, and 7 sizes per set):

• Four 300x600 banners
• Four 160x600 banners 
• Four 300x250 banners 
• Four 728x90 banners 
• Four 970x250 banners 
• Four 300x50 banners 
• Four 320x50 banners 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Websites
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• WW to provide upon selection for the project

 

TONE: WW to provide upon selection for the project

 

EXECUTIONAL MANDATORIES: 

• Leverage on-screen text CTA button and WW logo to reinforce messaging. Make sure the text is big enough to be seen on mobile.
• Banners should include multiple frames and animating elements
• Copy should be concise and clear 

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous design work. Please specify your role and link to individual designs. WW is looking for a robust portfolio of graphic and image-based banner assets to show that you are familiar with the required format.

• COPYWRITER EXPERIENCE (REQUIRED): Tell us about your copywriter experience and share your past work (WW is specifically looking for past work where your copy was used in graphic design). If you know a copywriter (or have one on your team) who would work with you on this project, tell us about their experience here.

1. Preferred format for upload to the Tongal website is .png or .jpg. 
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Designs must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation.
    
    
13. In order to process payment, you must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
    
    
14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.