ADDITIONAL INFORMATION ON T-MOBILE NEW PRODUCTS: 

• Onyx Studio 8 Speaker
• Arlo Go 2 Security Camera

PREVIOUS T-MOBILE GIFS: Prior to this project, all content was delivered as a GIF, and these are just a few of the recent GIFs created on Tongal. They're a good example of how much stylistic diversity and freedom you have in approaching this project. For the static image assets, take a look at these and imagine what a single frame would look like.

• Awesome Audio Products Social GIFs - Five different GIFs that are also prime examples of what we mean by "unexpected," like the "lion roaring" GIF as a way to express powerful sound.
• #MyMagentaList Audio Products GIF - Simpler than we'd want here, but it's product-forward with a good energy.
• Coolest Quarterly Report GIF - This pop-art approach is a great example of an "unexpected" approach that really brings style to the front.
• Scam Shield GIF - The Scam Shield iconography that T-Mobile uses is pretty simple, so this GIF kept the messaging simple, but went over the top, and the extra style draws the eye and elevates this over a more straightforward version that might just have T-Mobile's actual Scam Shield logo.
• Careers & Opportunities Videos - Although not technically GIFs, the style here is very much in line with this project.

T-Mobile offers a lot of good products, but not everybody is familiar with the latest devices --- especially as we live in a time when a new one comes out every month. T-Mobile wants to highlight these products in short videos so that, when their employees jump onto social media, they can post some dope content. With that in mind then, we're looking for animators, illustrators, and other design wizards who can create something elevated, unexpected, polished, and relevant but mainly cool enough to have employees upload it to their own social channels.

The goal of this project is for you to create one video to promote either of two T-Mobile products, which we'll get into below. The content needs to be bright, energetic, and eye-catching, and it should convey something about the key features of the products - without a ton of messaging. Videos can be anywhere from :05 to :20, but know that when they're used, they'll LOOP, so it'd be cool if you plan to incorporate that. 

What are these new products? Whether we're working hard, playing hard, or off on some adventure, we all love a good soundtrack, and that means we need the right speaker. For anyone looking for a portable speaker with an elegant design, the Onyx Studio 8 Speaker is the perfect foldable speaker that you can take anywhere with you, so you've got your favorite music on hand no matter what. The second product that's being featured is the ARLO Go 2, which is a security camera that's ideal for use in homes, vacation rentals, RVs, workplaces, and construction sites. It's A security camera that continues to record - even when you lose power. 

Two creators will be greenlit for this project, as we are looking to have some stylistic variety, and when we say "animated," we mean that we're open to traditional motion graphics and 2D, but also stop motion, 3D, papercraft, mixed media, or something else entirely. It's up to you if you want to submit for both products or just one. Remember, T-Mobile's got a distinct voice that is vibrant and playful, self-aware and confident, but still professional. They're the Un-carrier - cool, clever, even a little quirky. You can find two previous social posts here. Any videos their employees put their name on must embody that spirit, so this isn't just about putting white text on a magenta background - these need to be dynamic and have a lot of character; to surprise and delight. They're also not "ads," and should feel more casual than that.

For your pitch, we highly recommend submitting a proof of concept video or static image along with your treatment, and remember we're looking for unique and creative ways to help T-Mobile employees keep their social game fresh and give their followers something to talk about. You can use the Onyx Studio 8 Speaker and ARLO Go 2 image assets here to showcase their slick designs and the incredible features these devices have to offer. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There is a total of one video, per greenlit creator.

• One :05-:20 product video (1x1)

 

TIMELINE: HERE

 

EXPOSURE:

• T-Mobile social feeds including LinkedIn, Twitter, Instagram, and Facebook
• Please review the platform best practices page.

 

TARGET AUDIENCE: T-Mobile employees, friends, family, business contacts, and social networks. This runs the gamut because we're talking about both corporate and in-store employees, so go for broad appeal.

 

TONE:

• Unexpected, dynamic, energetic, polished, cool, relevant, quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• You should adhere to certain elements of the T-Mobile brand guidelines which will be shared with the two creators. In the meantime, a few specific callouts are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
  • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
  • Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

 

By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
   
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
   
• PROOF OF CONCEPT VIDEO (Optional): Please submit one proof-of-concept video (1x1) up to :10, illustrating how you might approach the information provided in the Objectives section.

1. Preferred format for upload to the Tongal website is HD 720p 1x1. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.