REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Initial spark of inspiration provided by sponsor. 

PAST VIDEOS:

• DigiCert Values: What makes us different?
• How to look beyond the lock to view EV certificates in Safari
• Introducing the new DigiCert Smart Seal – a better way to display website security
• PKI is Trust
• What is TLS/SSL?

The goal of this project is to create an engaging animated product video for DigiCert, a leading cyber security tech company, to announce their new product, Verified Mark Certificates (VMCs). VMCs allow companies to render their brand logo next to the “sender” field in email clients—making them visible even before the message is opened. Think of it as the email equivalent of the blue checkmark on Twitter, or the verified badge on Instagram. 

DigiCert has provided a reference video with an animation style they gravitate towards, BUT they are open to different conceptual approaches, and having worked with the Tongal community before they are excited to see other inventive and creative styles as long as the brand guidelines and messaging stays true. This could be pure animation or dynamic motion graphics and text over live-action imagery.

DigiCert has also provided a VO Script they would like your treatment and style frame to be built from. The script should only be modified or shortened to fit within the :30-:45 time parameters of the video. 

For your pitch we would like you to focus more on showcasing your animation style, and explain how you can clearly articulate the product features in an exciting way.

DELIVERABLES: One :30-:45 video (16x9)

TIMELINE: This is a very fast-moving project so make sure to check out the full project timeline please see the Assets section.

 

EXPOSURE: Email marketing, YouTube, and DigiCert website

 

TARGET AUDIENCE: E-mail Marketing Managers and other techies

 

TONE: Informative, Trusted, and Exciting

 

EXECUTIONAL MANDATORIES: 

• Your pitch must use the sponsor's VO script 
• Your animation MUST stay true to brand's guidelines.
• A male VO talent will be provided by DigiCert, but feel free to pitch your own talent as well if your pitch requires a specific voice.
• Google, Yahoo, or Outlook inboxes cannot be shown so you will need to create a generic email inbox if this is within your pitch.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• STYLE FRAMES (REQUIRED): Illustrated stills that showcase what your animated take will visually look like.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.