Now we’re looking for TAGLINES that encapsulate Midol’s reason for being and brand identity in a few words. Your winning tagline could be part of a bold campaign that redefines the brand! Here’s the gist of the campaign, which will live in multiple formats across social and digital media. Your tagline should feel relevant when used to communicate any of the following:
Your tagline should resonate with women who experience period pain and give them confidence in Midol. If you’ve experienced period pain, think of something that really speaks to your experience. If not, go talk to a woman who has experienced it -- and be inspired by her strength!
We’ll give you 50 characters to give us your Title (Tagline) for the campaign that will convince women that Midol is the best way to treat her period pain symptoms because Midol understands that periods are a part of life. Tell us the line that will tie this campaign together across social, digital, and e-commerce channels.
Then we’ll give you an additional 140 characters to bring that tagline home (or to expand on it if you need more than 50 characters for your tagline). Why does it resonate with you – and why should it resonate with women, whether or not they currently use Midol?
--Target Audience:
Women 18 – 29 who experience period pain. Specifically, we want to talk directly to women who have tried Midol over the years, but they usually default to whatever over-the-counter pain medication is lying around their home.
--Tone:
Empathetic, Relatable, Empowering, Expert and Trustworthy. NOT negative, Sarcastic, Juvenile, Excessively Cheerful or Goofy.
--Executional Mandatories:
Your tagline should empower everyone who experiences period pain.
This Project will be worth a total of $500 and consists of a Tagline Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: TAGLINE – Tell us your Tagline for Midol in 50 characters or less. Then make that Tagline resonate in 140 characters or less. The TWO most compelling Taglines will be selected as winners and receive $250 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member, per Phase.
7. You must be at least thirteen (13) years or older to enter.
8. In the event that fewer than 100 Taglines are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.