KEY MESSAGES ABOUT THE EFFICACY OF WW'S PROGRAM:

• For nearly 60 years, WW has helped millions lose weight with the latest nutritional and behavior change science.
• WW is proven to make losing weight easier.
• WW has over 1 million+ 5 star app reviews. WW's award-winning app makes it easier to lose the weight you want while eating the foods you love. And it's included in all memberships! You get:
  • Your own individualized weight-loss plan proven to help you eat well, move more, and get the results you crave.
  • 24/7 Coach chat, weekly progress reports, food barcode scanner, 11,500+ recipes, a restaurant database, and on-demand workouts.
• Most proven weight loss program ever
  • *Over 100 published studies, including 25+ gold standard randomized trials, demonstrate the effectiveness of WW for both weight loss and wellness outcomes.
• #1 Doctor Recommended Weight Loss Program
  • †Based on a 2020 IQVIA survey of 14,000 doctors who recommend weight-loss programs to patients 
• WW Members Lose 2x More Weight Than Doing It on Their Ownᶿ
  • ᶿDF Tate et al., 12-month randomized multi-country trial comparing weight loss between the WW program to a do-it-yourself approach where resource guides were provided. Under review. Funded by WW International, Inc.

Let's be real - it feels like new weight loss trends pop up all the time. One day it's intermittent fasting, the next it's keto, and before you know it, you're eating like a caveman on the paleo diet. But when it comes to sustainable weight loss, the "new thing" isn't always better. 

In that sense, WW / Weight WeightWatchers isn't trying to be trendy. Instead, they're focused on what really works. For nearly 60 years, WW has helped millions of people lose weight. Over that time, they've innovated and improved their program based on the latest in nutritional and behavioral science. The WW app has been updated, and the program has evolved to fit the needs of members. But, at the end of the day, WeightWatchers has always been a sustainable, flexible path to weight loss rooted in the power of community. No cutting out food groups, no extreme dieting, no one-size fits all approach. The WW program is customized to each individual's food preferences, and everything is on the menu, allowing members to not only lose the weight, but also keep it off.

To help honor WW's legacy as the #1 best diet for weight loss, WW is looking to create two social videos and one still image that ultimately drive new members to sign up for WW. These assets should primarily be driven by motion graphics, highlight the modernity of the WW program, and show how far it has evolved over the years. In other words, this isn't your grandma's WW! 

WW's looking for creative concepts that are simple, short, punchy, and attention-grabbing. For inspiration, be sure to watch this "Dub Dub Club" video and check out this Instagram post. Tonally, these are great references for what WW is going for! Also make sure to check out WW's Instagram to get a sense of their brand tone of voice.   

For your sample video, please create one up-to-:15 social video (1x1) that highlights one of WW's key messages (found in the Background section) that speaks to the efficacy of the WW program in a creative and punchy way. You can access WW's font HERE and color guide HERE. Your sample video should both tell a story and be designed for social media distribution. Be sure to use platform best practices for whatever format you choose. 

 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total assets.

• Two up-to-:15 social videos (1x1, 2x3)
• One still image (1x1, 2x3)

 

TIMELINE: For the full project timeline please see the Assets section. Please note: The Production window falls over the July 4th holiday.

 

EXPOSURE:

• Instagram & Facebook
• Pinterest
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Women ages 25-54 with 11+ lbs to lose
• People who have never been WW members who may not know about where the brand stands today and are looking for a modern wellness brand that's relevant to their lives
• People who have been WW members in the past and just need a reminder that WW is still their partner to achieve their goals

 

TONE: Motivational, inspirational, hopeful, joyous, celebratory

 

EXECUTIONAL MANDATORIES: 

• Pinterest does NOT allow the explicit mention of weight loss on its platform. While you cannot speak directly about weight loss on Pinterest, you CAN talk about weight loss on Facebook. As a result, you might need to slightly tweak your creative concepts to adhere to each platform's specific rules. 
•  Never use “lose weight fast” or any phrase that implies rapid weight loss. 
• WW is NOT a diet plan – it’s a way of living healthily and mindfully. Avoid “diet” as a verb and “dieter.” Also avoid words associated with dieting, such as “yo-yo.”
• Leverage on-screen text to reinforce messaging. Make sure the text is big enough to be seen on mobile.
• On-screen copy should be no more than 125 characters total in a single frame (preferably fewer).
• Use creative text to convey what the video is for and grab the viewer's attention within the first 5-seconds.
• Videos must be informed by Facebook & Instagram Best Practices. 

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• SAMPLE VIDEO (REQUIRED):  Please submit ONE up-to-:15 sample video based on the information provided in the Objectives section. You can access WW's font HERE and color guide HERE. 

1. Preferred format for upload to the Tongal website is HD 720p 1x1. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.