REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

Inspiration: 

• Fun interview examples:
  • Vogue 73 Questions series: https://www.youtube.com/watch?v=nd5--EqzLPY
  • Redbull: https://www.instagram.com/tv/BvBwtnNjr1R/?hl=en
  • Redbull: https://www.instagram.com/tv/Buj7cPxj7gG/?hl=en
  • Hot ones: https://www.youtube.com/watch?v=GTW8IplsKmM
  • Wired—Answer the most searched questions series: https://www.youtube.com/watch?v=O7cwFYAQvEU
• Multi-video series: Redbull—Jared Goff
  • https://www.instagram.com/tv/BtMjnH3DXcp/?hl=en
  • https://www.instagram.com/tv/BtJaix-DENG/?hl=en  (great example of a value-add for the guest)
  • https://www.instagram.com/tv/BtCdfqYntkX/?hl=en

The goal of this project is to create Concepts that will help lululemon introduce their newest elite ambassador in a playful and engaging 2-3 minute IGTV video, with supporting content for IG Stories, Facebook, and Twitter.

While we can’t tell you who this elite ambassador is just yet, you should know that he’s a professional basketball player who recently rebounded (see what we did there) from an injury and is excited to get back in the game. 

We want to bring his personality to life in a clever, witty video that introduces him in a unique way to lululemon’s guests, adding value to their viewing experience through the sweatlife.

What is the sweatlife? 

sweat, grow, connect:
These pillars make up the #sweatlife, lululemon’s philosophy. 

• Sweat – Putting in the work to make a positive impact for yourself and others in all aspects of life
• Grow – Commitment to growth, whether it’s personal, professional, or within the community
• Connect – Nurturing impact within a community; finding your ‘tribe’ and lifting them up  

So your mission is to find a fun, creative, and engaging approach for lululemon’s audience to get to know the ambassador through these pillars.

Creative thought-starters:

• What are some playful and unique ways to showcase the ambassador’s personality as well as the sweatlife pillars? 

• Think lighthearted entertainment. What are new ways into getting to know someone that aren’t a traditional documentary or interview?

• How do you play with a vertical format and an extremely tall person?
• How does your Concept lead to an authentic but entertaining introduction? How do we hook viewers right off the bat?
• How does your Concept work for different pieces of content across Instagram, Facebook, and Twitter? Is there an audience engagement component on one or more platforms? What are some fun ways to utilize the platforms across IG Stories, Facebook, and Twitter organically?
• How do we reward viewers who watch the supportive content as well as the IGTV video?
• If the IGTV video is a party, what is the party favor viewers go home with? 
• Most importantly, what would you want to know about this ambassador and what would you want to see in this video?

EXPOSURE:

Videos based on these concepts will appear on IGTV, IG Stories, Facebook, and Twitter

TARGET AUDIENCE:

• PRIMARY: Men and women, 18-34
  
  

TONE: 

Spirited, real, witty, exciting, fun, engaging, energetic, shareable, approachable

EXECUTIONAL MANDATORIES:

• Your Concepts should be realistically achievable; no one-on-ones with LeBron :)
• Concept must provide educational and tangible takeaways to the guest.
• Guests need to be able to see themselves in and draw inspiration from this person. 
• Must incorporate the sweatlife in some way
• Must be accessible to all genders 
• Adhere to Facebook and Instagram best practices which can be found here.

Tell us your Concept in 250 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Concepts should be clever and engaging. Three winning Concept creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.

8. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.