***Fairfield has decided to tweak the direction of the brief and videos a little bit. Rather than simple tips and tricks, Fairfield would like the videos to be in a Do/Don’t format.***

 

Each 15-30 second video should follow this format:

 

1. Task/Challenge
2. DON’T do this (represented by a red X)
3. DO this (represented by a green checkmark)
4. End bumper tying back to Fairfield and StayAmazing campaign.

Fairfield would also like to see pitch submissions that emphasize a more graphical/visual take on the videos. PLEASE DO NOT USE ACTORS OR NARRATORS IN YOUR VIDEOS. Animation and stop motion and text are great, live action is ok if there are no people in your video. Please do not include people’s hands in your video either.

 

For a great example, check out this video from Honey Maid Holiday Recipes Video Project.

The brand has chosen ten winning Ideas and reformatted them to fit the new Do/Don’t direction. Consequently, the original submissions have been made private to avoid confusing or influencing pitch submitters. Please refer to the Ideas below when referencing your pitch:

 

Well Being Hacks

 

• Healthy Snacks Hack
  • Task: Craving a snack at the airport? How do you get creative and still be healthy?
  • Don’t: Shows the calories found in supposedly healthy salads or sandwiches found in the airport
  • Do: Shows multiple options found at the airport newsstands being mixed together to make a protein packed snack
  • Note: Please do not include any brand or product names in your pitch or videos. 
• Quick Meal Hack
  • Task: After a delayed flight, you arrive late to the hotel and your feeling hungry, what do you do for a quick, healthy meal?
  • Don’t: Show the actual calories from the salad that you ordered from the local restaurant
  • Do: Shows mix of items from the FIS market being mixed together to make a healthy meal
  • Note: Fairfield will provide a list of hotel market items to pitch winners so filmmakers know what items they can include within the healthy meal (Do). One of these items will be a Kind Bar. 
• Fitness Hack
  • Task: You only have 15 minutes to squeeze in a workout? How do you burn the most calories?
  • Don’t: Shows calories burned by jogging for 15 minutes  at the same speed and incline
  • Do: Shows calories burned when altering between 20 second sprints at 8 mph and grabbing the side of the treadmill, steadying your feet on the side on the treadmill and dropping into 15 squats 

 
Work Smarter Hacks

 

• WorkSpace Hack
  • Task: How do organize your desk most efficiently to get tasks done fast?   
  • Don’t: Pile all tasks in one area
  • Do: Organizes desk with the Do, Doing and Done model (Put things you’ve done on the right zone if your desk, things you’re in the process of doing in the middle and things that need to be done on the left)
• Hotel Productivity Hack
  • Task: You’re at a FIS hotel, how do you use the space most efficiently to get work done and relax.
  • Don’t: Multitask watching TV and doing work on your laptop while lying in bed
  • Do: Pack an HDMi cable to connect your laptop to TV for a multi-screen workspace and use the desk instead of working on the bed to get work done more efficiently (show how the desk is more conducive to productivity than the bed)[

Life Hacks

 

• Zip It Up Hack
  • Task: You are running late to catch your flight and realize the zipper on your carry on is stuck. What is the quickest fix to make it to the airport on time?
  • Don’t: Try to force the zipper, which winds up jamming it even more
  • Do: Use the hotel bar of soap and rub it back and forth on the zipper’s teeth to work it free and make it to your flight
• Look and Feel Amazing Hack
  • Task: Forgot your exfoliating scrub? How do you make it on the spot?
  • Don’t: Go without. Splash your face with water to revive your skin instead.
  • Do: Mixes sugar packet and coffee grinds (sugar create the exfoliate and coffee grind infuse caffeine into your skin to wake you up)
• Late for Work Hack
  • Task: Running late for a meeting and the elevator is packed with people stopping at every floor. How do you get there faster?
  • Don’t: Squeeze onto the packed elevator and increase stress levels and overheat
  • Do: Wait for the next elevator with less people, then hit desired floor and door close button simultaneously to skip all floors in between (less people in the elevator will reduce anxiety and a feeling of stress at each floor which could translate into that pitch you’re about to make)

 
Travel Pro

 

• Packing Hack
  • Task: You need to fit all of your clothes for the weekend in a carry-on, how do you fit the most?
  • Don’t:
    • Overfilled suitcase with big bottles of shampoo/lotion
    • Too many clothes unrolled
  • Do:
    • Uses binder clip to wrap earphones around and clip to backpack/briefcase
    • Uses straws and to fill with skincare products and seal with a lighter
    • Folds blazer inside out to take up less space/roll clothes
• Airport Hack
  • Task: You have two big bags to carry through the airport, how do you do it faster?
  • Don’t: Try to carry multiple bags which may results in dropping bag and increasing stress levels
  • Do: Use a belt to connect both suitcases and roll them

 

Pitch submitters - You will pitching to produce five videos: either the Travel Pro and Well Being Hacks or the Work Smarter and Life Hacks. Please tell us which you're pitching on in your submission. Remember: you can submit multiple pitches if you'd like to submit for both groups. 

 

 

 

Fairfield Inn & Suites' no-nonsense travelers want to maintain momentum and stay balanced. They often find business travel to be draining, and tend to trust a reliable brand name hotel that give them peace of mind so they can stay productive and balanced. These guests value staying on track, mentally and physically. Upbeat and practical, they’re committed to maintaining a routine while on the road. Whether it’s unhealthy airport food, limited time  to exercise and having to get work done on your smart phone while in transit, keeping up with their routine and maintaining a rhythm while travelling is very challenging.

 

Although FIS offers solutions at their hotel* it’s not just travel that can keep our guests off their routine --  it’s long days at the office, or all day back-to-back meetings that interrupt them from achieving  health, productivity and work/life balance goals. What creative hacks are out there to help keep the momentum --  no matter the obstacle? 

 

How has Fairfield helped their audience maintain momentum in the past? They created a Stay Amazing videos series with Kacy Catanzaro with how-to’s to stay healthy and balance work/life while on the road. They are now looking to expand on this with fun, snackable videos/tips that help the audience maintain routine in a new, unique way. The brand is looking to be challenged and come up with video content they haven’t created in the past. Check the Objectives tab to find out more.

 

*Over 750 hotels with complimentary hot breakfast, fitness centers, flexible work spaces, and free Wi-Fi!

 

 

The goal of this project is to create a series of five 15-30 second videos, (each with an accompanying gif and static image) showcasing tips and tricks to maintain routine while travelling or in daily life. Videos should fall into one of four categories: Life Hacks (work/life balance), Well Being (health and fitness), Travel Pro (travel hacks/tips) and Work Smarter (productivity tips).

 

Note to Idea Submitters: Your Ideas for tips and tricks should fall into one of the following four categories:

 

• Well Being – health/fitness
• Life Hacks – work/life balance
• Travel Pro – travel tips
• Work Smarter – business tips

 

Note to Pitch Submitters: Two Pitch Winners will be awarded and each will create FIVE 15-30 second Videos, 5 gifs and 5 static images based on the winning Ideas. At the beginning of the Pitch Phase, the ten winning Ideas will be split into two groups: Group A and Group B. The brief will be updated with the listing for each group. Pitch submitters will be invited to pitch on either Group A or B in order to communicate that group of Ideas into five Videos. You’re welcome to submit a pitch for each group if you like.

 

--Key Marketing Messages:

 

• Fairfield gives me everything I need to #StayAmazing
• Never Skip A Beat 

 

--Target Audience: Primary: Men and women ages 25-34. Secondary: Men and women ages 35-44.

 

--Executional Mandatories:

 

• Please do not use actors, voice over or people's hands in your video.
• Must mention Fairfield or show logo within the first 3 seconds of the video. See Assets section for logo.
• Fairfield is looking for new tips and tricks so do a cursory Google search to make sure there isn’t an existing how-to video already. Content that has been repurposed or shared on social previously will not be chosen as a winning entry.  Content should make the user think, “Wow I’ve never thought of that before.”
• Keep things visual enough so that, if a user doesn’t have the sound on, they can still follow the tip.

 

--Tone: Uplifting, inspiring and positive. Not negative, dark or wacky.

 

--Exposure: Social video channels and for use on various websites:

 

• Facebook: https://www.facebook.com/fairfieldinnandsuites
• Twitter: https://twitter.com/fairfieldhotels
• Tumblr: http://fairfieldhotels.tumblr.com/

 

 

This Project will be worth a total of $37,500 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a Video to help users Never Skip a Beat while travelling in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The two most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000, at a minimum, and have a chance to compete for the $15,000 First Place video prize. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The two winners from the Pitch Phase will each create a 15-30 second Video based upon their winning Pitch.

 

The Judges will score the ten winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the two Pitch winners will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $15,000 and 2nd place $10,000.

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

 

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

 

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.