TOOLS AND BENEFITS TO FEATURE:

• Next Gen Banking
  • No or Low Fees for our products and services
• Subscription Manager and Bloom+
  • Are you trying to build your credit? Do you want to better understand where you’re spending your money, or see if you’re paying for subscriptions, you no longer use? That’s where we come in; with free Digital tools that make managing your financial life less stressful.
• MyMakingCents
• Spending and Budgeting tools: 
  • Spending: View your spending by categories like food, travel, home expenses and more, so you can spot trends and find areas to make improvements. 
  • Budgeting: Stay on track with a customizable budget that works for you: informed by your spending, income and patterns.
    
    

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Fidelity Unboxing - Reference for overall concept, though Navy Federal wants to provide more substance behind their tools and benefits than solely being visually eye-catching and cool. 

*This project is only open to filmmakers based in the United States.*

To help navigate these uncertain economic times, Navy Federal Credit Union offers free digital financial tools to support smarter money management and greater peace of mind. These tools/benefits adapt to members' lifestyles, making it easier for them to understand where their money is going each month, while also helping them track spending, budget effectively, and monitor their credit. The goal is to give both members and potential members more confidence and visibility into their financial lives.

The goal of this project is to create one :60 hero video along with a two distinct cutdowns that put a unique spin on the typical "unboxing" social video. At their core unboxing videos are a fun and popular way of revealing new products that taps into that element of suspense and surprise. Because the tools/benefits that Navy Federal offers aren't physically tangible - being digital tools or services/advice/tips helping to build financial wellness -  they are looking for an imaginative and engaging way to represent these tools in a physical way. How these digital tools/benefits are represented as being "unboxed" is entirely up to you and you can visit the Background section for more information about the specific tools Navy Federal wants to feature along with their key messaging. While Navy Federal wants to show these tools in a unique way the main focus should still be highlighting the benefits of them and how they improve the quality of one's financial life, rather than just focusing on how cool and convenient they are. Essentially, Navy Federal wants these videos to be more than just slick visuals and neat tools on offer, and instead want to match the slick visuals with messaging, whether through on-screen text or VO, that leaves the audience seeing the utility in actually putting these tools to work.

In terms of format and execution, Navy Federal is primarily looking for live-action executions, but if you have a particularly interesting idea, they are also open to animation, motion graphics, and even stop motion, so long as the proposed idea does not come across as too "youthful." Knowing that the brand is looking for particularly savvy social content, "live-action" can include selfie-style content or even green-screen formats that blend some live action with other visuals that provide an individuals perspective on the available resources. This can be smartphone-shot content with more limited lighting and production design, or it can be (a little) more polished and professional, as long as the core focus remains on the unboxing component and how you elevate it. Navy Federal wants to see clever, unexpected, and out-of-the-box - pun definitely intended - ways to spotlight these financial tools but they're also open to additional ideas that don't focus solely on the "unboxing" trend. Maybe you have an idea on how to represent individual tools like a cheeky game show concept revealing the prize of a potted orchid from behind curtains or doors to represent the Bloom+ feature. While open to alternative concepts do keep in mind that it's pertinent to keep the idea of suspense, reveal, and surprise.

At their heart, these videos are brand awareness pieces that share information that can be further expanded upon through Navy Federal's resource hub. They're not looking for overly elaborate "commercial" executions and the brand is most interested in having these videos feel native to social platforms. They do not want these videos to come off as generic, obvious advertisements. If casting live-action, the brand is open to reusing the same cast, locations, and even music across all videos. Captions will need to burned into the final videos for any spoken word or VO adhering to a set of provided brand guidelines. Please consider how this might impact your visuals keeping the text safe zones for the respective social platforms in mind.

As noted above there will be the main :60 hero video tailored toward Navy Federal's current members. There will be two versions of the accompanying :15 cutdowns. One cutdown will be a direct lift from the longer hero video. For the second cutdown we want to tailor the video to speak to prospects who are not currently Navy Federal members, making them aware of the tools and benefits the come with membership. For this second "Prospects" cutdown, additional scripting will be needed to speak to this audience. While the cutdowns can be created visually with direct pulls from the main hero videos, some thought should be put into how the 9x16 versions will be optimized for vertical; as they should not simply be a center-cut reframing.

In your Pitch, please clearly lay out your creative approach and how you plan on executing your concept. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 5 total video assets.

• One :60 Member-Focused Hero video (16x9)
• One :15 Member-Focused Cutdown Video (9x16, 1x1)
• One :15 Prospective Members Cutdown Video (9x16, 1x1)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram Reels/In-Feed
• Facebook Reels/In-Feed
• TikTok
• YouTube Shorts

TARGET AUDIENCE:

• Future and existing Navy Federal Credit Union members
• Gen Z
• Early Career Active Duty 
• Millennials 

TONE/FEEL: Informative, fun, helpful, positive

EXECUTIONAL MANDATORIES: 

• If the videos have VO or any spoken dialogue, then captions must be burned into the footage.
• If using talent (VO or on-screen), they cannot have current or recent ties to competitors (e.g. USAA, PenFed).
• The videos cannot feature any violence or weapons.
• The videos cannot include any political content.
• All videos will need the disclaimer "Insured by NCUA" at the end of the videos. Additional disclaimers may be provided reliant on compliance and legal review. 
• When saying brand name, first instance should be “Navy Federal Credit Union” after that it can be “Navy Federal”.
  • You cannot refer to the brand as NFCU or Navy Fed.
• Your videos must feature the brand logo in the upper right, or upper left, corner of the screen throughout excluding any end cards used. 
• For props, wardrobe, and visuals you must pull from brand colors, military green & tan colors, and other military cues. Must avoid using the color red in the videos.
• When showing people, they cannot wear clothing with team logos, product logos, retailer logos, slogans, or other messages visible.
• If showing service members in uniform all ranks, insignias, name patches have to be blurred and must adhere to all uniform regulations.
• A non-numbered Navy Federal Credit Union card can be used in the videos, if needed.
• If a Navy Federal Credit Union card is shown, the American Express logo must be visible, and not obstructed in any way.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE. 

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.